Slightly Meets (sm)

Query, User Location,

Result

Rating

Explanation

User Intent

Query: [britney spears]

User Location:

The LP of this mobile-friendly

web result has a 2006 article

Baltimore, Maryland

about Britney Spears filing for

User Intent: Find

divorce. This is very old,

stale news, making the result

information about

helpful for few users.

Britney Spears (e.g.,

current news, pictures).

Query: [honda odyssey]

Although the LP has

User Location: Miami,

comprehensive information

from a reputable source, and

Florida

is easy to use on a mobile

User Intent: We will

device, the information is

about the 2010 Honda

assume that users are

Odyssey. This information

interested in the current

would be considered stale for

Honda Odyssey model,

the query today, making this

unless specified

result helpful for some or few

otherwise.

users.

Query, User Location,

Result

Rating

Explanation

User Intent

The LP of this web result is

Query: [hot dog]

about the movie “Hot Dog,”

which came out in 1984 and

User Location:

is a minor interpretation of

this query. Because this is an

Sunnyvale, California

unlikely interpretation, this

User Intent: Find

web result would be helpful

for few users, even though

information about hot

the landing page has good

dogs, such as recipes or

content from a reputable

nutrition information.

source, and is easy to use on

a mobile device.

This result provides contact

Query: [motorcycles]

information for one of the two

motorcycle shops in

User Location:

Potsdam, New York. It is

possible this would be helpful

Potsdam, New York

for some users, but many

User Intent: Find

users would be looking for

information. Additionally,

information about

there is a distracting

motorcycles.

information (a listing for an

insurance agent).

This is a Wikipedia page that

Query: [abe lincoln’s

has birthdays for all U.S.

presidents, including

birthday]

Abraham Lincoln. However,

User Location: Fort

his birthday is not prominently

displayed and it is not

Davis, Texas

obvious that the answer is

User Intent: Find this

there—users have to do

some work and search

specific piece of

around on the page to find

information.

the answer, making SM to

SM+ an appropriate rating.

Query: [lack of sex and

The quality of writing in this

problems with my

article, which was created by

marriage]

a person without expertise in

User Location: Waco,

marriage or relationship

counseling, is poor. Even

Texas

though the article is about the

User Intent: Find help

query, the page is low quality

and untrustworthy. It would

for marital issues.

be helpful for few users.

Query, User Location,

Result

Rating

Explanation

User Intent

Query: [nail spa]

Burke Williams is a day spa

User Location: San

that offers many treatments

like massage therapy, skin

Jose, California

care, etc. While it does have

User Intent: Find a nail

nail care options, it is not a

dedicated nail spa.

spa in or near San Jose.

Query: [what type of

sharks live in rivers]

This result block does not

User Location: Tucson,

contain enough information to

Arizona

be fully satisfying and

User Intent: Find

mentions only one type of

shark. Most users would

information about what

need to do further research.

types of sharks live in

rivers.

The answer in this result

Query: [210 area code]

block is really confusing.

Even if users can figure it out,

User Location: Austin,

they would likely still have to

click on the link, or go to

Texas

another website, to confirm

User Intent: Find what

the information.

area uses the 210 area

While there is a map, you

code for phone

would have to expand or click

numbers.

on it to see the details, so it is

not that helpful.

Query: [ibm]

User Location:

This block contains images of

Rockville, Maryland

the logo for IBM, but these

User Intent: Go to the

images are not particularly

helpful for this query.

IBM website or find

information about the

company.