Fully Meets (FullyM)

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General_Guidelines.doc

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Fully Meets (FullyM)

Fully Meets is a special rating category, which can be used in the following situations:

The query and user need must be specific, clear, and unambiguous.

The result must be fully satisfying for mobile users, requiring minimal effort for users to immediately get or use what they are looking for.
All or almost all users would be completely satisfied by the result—users issuing that query would not need additional results to fully satisfy the user intent.

In other words, the Fully Meets rating should be reserved for results that are the “complete and perfect response or answer” so that no other results are necessary for all or almost all users to be fully satisfied.

You will need to use your judgment to decide whether a result block can Fully Meet the user need. Here are some scenarios when the Fully Meets rating is appropriate:

The user is clearly looking for a specific webpage or website and the result block is the specific result the user is looking for.

The user is trying to complete a device action and the result block accomplishes the desired request.

The user is looking for a very specific fact or piece of information and the result block provides the information immediately, thoroughly, and clearly. No other results would be needed.

Fully Meets may apply in other situations as well. Ask yourself whether the result block alone is the perfect and complete result that would fully satisfy all or almost all users. Be conservative when using the Fully Meets rating. When in doubt, consider a lower rating.

Note: If a result block is very close to being fully satisfying, but the block alone may not be sufficient in order to fully satisfy all or almost all users, a rating of Highly Meets+ may be appropriate.

Sometimes you have to think about how specific the user need is and will need to make a judgment call on whether it is specific enough to possibly have a Fully Meets rating.

Examples of Fully Meets (FullyM) Result Blocks

Query, User Location,

Result

Rating

Fully Meets Explanation

User Intent

Query: [amazon.com]

What you might see in the

User Location:

rating task:

The query has clear intent to go

Austin, Texas

Action: Open a specific webpage

to amazon.com and the phone is

User Intent: Go to

opening the specified website.

URL: http://www.amazon.com/

amazon.com.

Website Name: Amazon.com:

Online Shopping for Electronics,

Apparel, Computers ...

	Query, User Location,	Result	Rating		Fully Meets Explanation
	User Intent	Result	Rating		Fully Meets Explanation
	User Intent

	Query: [amazon]				The query has clear intent to go
					The query has clear intent to go
	User Location:				to the amazon.com website.
	User Location:				While there may be other
	Austin, Texas				While there may be other
	Austin, Texas				interpretations for the query, the
					interpretations for the query, the
	User Intent: Go to the				dominant one is by far the
	User Intent: Go to the				website.
	Amazon website.				website.
	Amazon website.

	Query: [target website]
	User Location:				The query has clear intent to go
	Jacksonville, Florida				The query has clear intent to go
	Jacksonville, Florida				to target.com.
					to target.com.
	User Intent: Go to the
	Target website.

	Query: [shop nordstrom
	online]
	User Location:				The query has clear intent to go
	Monterey, California				The query has clear intent to go
	Monterey, California				to the Nordstrom website.
					to the Nordstrom website.
	User Intent: Go to the
	Nordstrom website for
	online shopping.

	Query: [titanic imdb]
	User Location:				The query has clear intent to go
	Lexington, Kentucky				The query has clear intent to go
	Lexington, Kentucky				to the IMDb page for Titanic.
					to the IMDb page for Titanic.
	User Intent: Go to the
	IMDb page for Titanic.

	Query: [www.yahoo.c0m]
	User Location: Denver,			Even though this is an imperfect
	User Location: Denver,			URL query, it’s clear the user
	Colorado			URL query, it’s clear the user
	Colorado			wants to go to the Yahoo
				wants to go to the Yahoo
	User Intent: Go to the			website.
	User Intent: Go to the
Yahoo website.

	Query: [cnn health]
User Location:				The query has clear intent to go
Annapolis, Maryland				The query has clear intent to go
Annapolis, Maryland					to the Health section of the
					to the Health section of the
User Intent: Go to the					cnn.com webpage.
User Intent: Go to the
Health section of
cnn.com.

Query, User Location,	Result	Rating		Fully Meets Explanation
User Intent	Result	Rating		Fully Meets Explanation
User Intent

Query: [cnn]				The query has clear intent to
User Location:				access CNN news and content.
User Location:				It is not clear whether the user
Annapolis, Maryland				has the app installed, but the
User Intent: Go to the				website has the content the user
User Intent: Go to the				is searching for, and fully
CNN website.				satisfies the user intent.

				This result Fully Meets the user
				need whether they want the Yelp
				app or the Yelp website, which
				are both popular.
				Note: If you see this kind of
				result, assume that the user has
Query: [yelp]				the app installed on their phone.
User Location: Raleigh,				Clicking on the Yelp link above
User Location: Raleigh,				Clicking on the Yelp link above
North Carolina				the logo opens the app directly,
				and clicking on the “Open on
User Intent: Open the				yelp.com” link gives the option of
Yelp app or go to the				opening the app or website.
Yelp app or go to the				opening the app or website.
website at yelp.com.

Query: [lebron james
stats basketball-
reference.com]				The query has clear intent to go
User Location:				The query has clear intent to go
User Location:				to the player statistics page for
Miami, Florida				LeBron James on a specific
User Intent: Go to the				website, basketball-
User Intent: Go to the				reference.com.
player statistics page for
LeBron James on a
specific website.

	What the user sees:
Query: [open instagram]				This Device Action query is
				This Device Action query is
User Location:		What you might see in the	clear and specific: the user wants
Laguna Beach, California		rating task:	to open the Instagram app. The
			result block shows the phone in
User Intent: Open the		Action: Open an app	the process of opening the
Instagram app on the			specified app—it Fully Meets the
Instagram app on the		App: Instagram	user need.
user’s device.		App: Instagram	user need.

Query, User Location,

Result

Rating

Fully Meets Explanation

User Intent

The result block shows that the

phone has detected that the app

Query: [open bing search

is not installed and gives the

option of downloading the app.

app]

This result Fully Meets the user

User Location: Dallas,

need.

Note: Remember that you should

Texas

User Intent: Open the

assume that queries were issued

on an Android device

when

Bing Search app on the

rating Device Action

Result

user’s device.

Blocks,

unless explicitly stated

otherwise in the instructions.

Therefore, the Google Play result

for this query is appropriate.

Query: [open facebook

What the user sees:

This Device Action query is

app]

User Location:

clear and specific: the user wants

What you might see in the

to open the Facebook app. The

Richmond, Virginia

rating task:

result block shows the phone’s

User Intent: Open the

confirmation that it is opening the

Action: Open an app

app—it Fully Meets the user

Facebook app on the

need.

user’s device.

App: Facebook

What the user sees:

Query: [set alarm for 5

This Device Action query is

o’clock am]

clear and specific: the user wants

User Location: Tacoma,

What you might see in the

to set the phone’s alarm clock for

5:00 AM. The result block shows

Washington

rating task:

the phone in the process of

User Intent: Set the

Action: Set alarm

setting the alarm at the specified

time—it Fully Meets the user

device’s alarm to go off at

need.

5:00 AM.

Alarm Time: 5:00 AM

Query: [chef chu phone

number]

Chef Chu’s is a Chinese

restaurant located in the

user

User Location: Los

location. This result block

Altos, California

immediately shows the phone

number with the option to call

the

User Intent: Find the

number directly on the device—it

phone number for the

Fully Meets the user intent.

restaurant called Chef

Chu’s.

Query, User Location,	Result	Rating		Fully Meets Explanation
User Intent	Result	Rating		Fully Meets Explanation
User Intent

	What the user sees:
Query: [call best buy]
		What you might see in the		This Device Action query is
User Location: Mountain		rating task:		clear and specific: the user wants
View, California		Action: Make a call		to call the nearest Best Buy
User Intent: Call the		Action: Make a call		store. The result block shows
User Intent: Call the		Business Name: Best Buy		the phone in the process of
nearest Best Buy store.		Business Name: Best Buy		calling the store—it Fully Meets
Note that there is only		Location: 2460 E Charleston Rd,		the user need.
one Best Buy store		Location: 2460 E Charleston Rd,
located in Mountain View.		Mountain View, CA 94043
		Phone number: (650) 903-0591

	What the user sees:
Query: [open map of
italy]				This Device Action query is
				This Device Action query is
User Location:		What you might see in the	clear and specific: the user wants
User Location:		What you might see in the	to see a map of Italy. The result
Baltimore, Maryland		rating task:	block shows a map with a link to
User Intent: Open a map		Action: Open map	open it in Google Maps—it Fully
User Intent: Open a map		Action: Open map	Meets the user need.
of Italy on the user’s
device.		Location: Italy

	What the user sees:
Query: [navigate to				This Device Action query is
Query: [navigate to				clear and specific: the user wants
yosemite national park]		What you might see in the		clear and specific: the user wants
yosemite national park]		What you might see in the		to navigate to Yosemite National
User Location: Seattle,		rating task:		Park. The result block shows the
User Location: Seattle,				phone in the process of opening
Washington		Action: Navigation		phone in the process of opening
Washington		Action: Navigation		up the Navigation app, which will
User Intent: Navigate to		Destination: Yosemite National		give the user turn-by-turn
User Intent: Navigate to		Destination: Yosemite National		directions from the user’s
Yosemite National Park		Park		location—it Fully Meets the user
from the user’s location.				need.
		Destination Address: Yosemite		need.
		Destination Address: Yosemite
		Village, CA 95389

Query, User Location,

Result

Rating

Fully Meets Explanation

User Intent

Query: [how to find

The result block displays the

security code on visa]

complete and correct answer

User Location: Chicago,

prominently in the result block, in

a way that is easy for users on

Illinois

mobile devices to read. The

User Intent: Find out

block also includes an image

showing users exactly where to

how to locate the security

find the code, and the block Fully

code on a Visa card.

Meets the user need.

Query: [starbucks stock		The result block displays the
Query: [starbucks stock		complete and correct answer
price]		complete and correct answer
price]		prominently in the result block, in
		prominently in the result block, in
User Location:		a way that is easy for users on
User Location:		mobile devices to read—it Fully
Alexandria, Virginia		mobile devices to read—it Fully
Alexandria, Virginia		Meets the user need.
		Meets the user need.
User Intent: Find the		Note: Assume that the result
current stock price for		Note: Assume that the result
current stock price for		shows current information for
Starbucks.		shows current information for
Starbucks.		users.
		users.

Query: [new york city				The result block displays the
population 2012]				The result block displays the
population 2012]				complete and correct answer
				complete and correct answer
User Location:				prominently in the result block, in
User Location:				a way that is easy for users on
Pasadena, California				a way that is easy for users on
Pasadena, California				mobile devices to read—it Fully
				mobile devices to read—it Fully
User Intent: Find the				Meets the user need.
User Intent: Find the
population of New York
City back in 2012.


				The result block displays the
				The result block displays the
Query: [what is the				complete and correct answer
Query: [what is the				prominently in the result block, in
weather forecast for				prominently in the result block, in
weather forecast for				a way that is easy for users on
today]				a way that is easy for users on
today]				mobile devices to read—it Fully
				mobile devices to read—it Fully
User Location:				Meets the user need.
User Location:
Mountain View, California				Remember that we consider
				Remember that we consider
User Intent: Find				weather queries, like this one, to
User Intent: Find				be a Know Simple query for
weather forecast				be a Know Simple query for
weather forecast				mobile phone users.
information for the				mobile phone users.
information for the
current day in Mountain				Note: Assume the result shows
View, California.				Note: Assume the result shows
View, California.				current information for users.
				current information for users.

Query, User Location,

Result

Rating

Fully Meets Explanation

User Intent

The result block displays the

Query: [london time]

complete and correct answer

prominently in the result block, in

User Location: New

a way that is easy for users on

mobile devices to read—it Fully

York, New York

Meets the user need.

User Intent: Find the

Note: Assume that the result

current time in London.

shows current information for

users.

Query: [who is the

chancellor of germany]

The result block displays the

User Location: New

complete and correct answer

prominently in the result block, in

York, New York

a way that is easy for users on

User Intent: Find the

mobile devices to read—it Fully

Meets the user need.

name of the current

Chancellor of Germany.

This query can be considered a

Know query with a specific intent

Query: [argo trailer]

or a Do query—regardless of the

query type, the user is asking for

User Location: Madison,

a very specific thing: the trailer

for Argo. The result has exactly

Wisconsin

what the user wants, displaying

User Intent: Watch the

the trailer clearly and prominently

inside the result block. The

trailer for Argo.

video is immediately presented

and the user can click on the

video to show the exact

information that was requested.

Query: [decemberists

The result has exactly what the

crane wife 3 lyrics]

User Location: Long

user wants, displaying the lyrics

to the specified song clearly and

Beach, California

prominently inside the result

User Intent: See the

block.

Note: The lyrics posted on

lyrics to The

Decemberists song

Google Play are licensed.

called “Crane Wife 3.”

Query, User Location,

Result

Rating

Fully Meets Explanation

User Intent

Query: [chevron at

shoreline and middlefield]

The intent is to

the specific

User Location: Mountain

visit

gas station specified by the user.

View, California

This result block is for the

User Intent: Find the

specified Chevron location, with

information to

visit

this location in

specific gas station

person.

specified by the user in

order to

visit the location

in person.

The intent is to find gas stations

near the specific user location,

represented by the blue dot on

the map.

This result block has a very

satisfying list of nearby, popular,

Query: [gas stations near

and prominent options within one

mile of the specific location. This

me]

kind of block is especially helpful

User Location: Mountain

for users who want to

visit

the

business

in person.

View, California

This result would be very

User Intent: Find gas

convenient for mobile users who

stations near the user

need gas immediately, especially

location. Note that this

for those who are driving and

may be an urgent query.

cannot easily use their phone.

Note: A range is included

because some users would be

fully satisfied with these

selections, while some users

would want more information

(e.g., gas prices, hours, distance

from location, longer list of

options).

Query, User Location,

Result

Rating

Fully Meets Explanation

User Intent

The intent is to find coffee shops

near the specific user location,

represented by the blue dot on

the map.

This result block has a very

satisfying list of nearby, popular,

Query: [nearby coffee

and prominent options within a

few miles of the specific location.

shops]

This kind of block is especially

User Location: Mountain

helpful for users who want to

visit

the business

in person.

Note

View, California

that these blocks are

User Intent: Find coffee

interactive—clicking on a coffee

shop will give options to call the

shops near the user

business, get directions, read

location.

reviews, etc.

Note: A range is included

because some users would be

fully satisfied with these

selections, while some users

would want more information

(e.g., hours, distance from

location, longer list of options).

This block contains a map with

the queried address, link to get

directions, and specifies the

landmark at the well-known

address on the map (“The White

Query: [1600

House”).

It’s not unusual to search for an

pennsylvania ave

washington dc]

address (or business) that is far

User Location:

from the user location. Here, the

user has explicitly asked for a

Bakersville, California

specific address in a far away

User Intent: Find a map,

place, and this result is very

satisfying. For a query this

directions, information

specific, the user location does

about what is located at

not change the rating.

this address, etc.

Note: A range is included

because some users would be

fully satisfied with this result,

while some users would want

more information (e.g., photos, a

brief description).

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Fully Meets (FullyM)

Examples of Fully Meets (FullyM) Result Blocks