XII. Translate into English:

1. Konn 6oprn HaAxoAiTHMyrb i³ 30BHiujHix Awepen, bohh 6yAyrb onucani hk 30BHiujHi 6oprw. 2. flna noro 6yAyTb bmko-pMcraHi KopoTKOCTpoKosi ra AOBrocTpoKOBi no3MKH? 3. BiACOTKM ra 3ano3HM6Ha cy/^a 6yflyib OTpMMaHi KpeAwropaMH HanpMKinu,! TepMiHy. 4. Aku,m 6yAyTb npoflaHt Kopnopau,inMn Ann bmko-pMCTaHHB rpoujen na cboHAOBwx 6ip>t<ax.

XIII. Communicative situations:

1. Imagine that you have a great idea for a new popcorn popper. Explain how you would go about raising capital to develop your idea, manufacture and market your product?

2. There is a saying, «Neither a borrower nor a lender be». Explain why you agree or disagree with this advice with regard to business in our market economy.

3. Scanning the financial section of the newspaper, you notice that the price-earnings ratio of excellent bank stock range from 5 to 7, while other company stocks had P-E rations over 100.

How do you explain this wide variation?

Lesson 7

PRODUCTION AND MARKETING. . THE BUSINESS OF BUSINESS

I. Read and memorize the following words, word- combinations and word-groups:

standard of living — piaeHb jkmtth

e.g. A nation's standard of living is measured by the amount of goods and services available to its citizens.

productivity — npoayKTMBHicTb npauj

e.g. When you produce more or better products with the same time and resources, you have achieved a productivity increase.

input — BMTpatM

e.g. Input can be any resource that goes into the production process.

output — npoAyKTMBHicTb, BMnycK npoAyKuji'

e.g. Productivity is usually measured in terms of output per worker per hour.

division of labor — po3noA'n npauj

e.g. To use machinery efficiently, producers must use division of labor.

skilled workers — KBaniopiKOBaHi po6iTHHKH

e.g. Skilled workers perform their tasks more efficiently than those who are unskilled.

consumption — cno>KMBaHHfl

e.g. Everything that takes place between production and consumption falls into the category of marketing.

II. Give English equivalents of the following:

piBeHb WMTTst 6parn ynacTb y noMycb

BMTpaTM po3noAin npau,i

npoAyxTHBHicTb npaui Ao6po6yT

niAHeceHHH i cnaA BMnycK npOAyKuii

pennaMVBaTH onTOBa TopriBnn CTpaxyBaHHA

III. Fill in the blanks with appropriate words:

1. a market standard of living technologies

   ... is a measure of how efficiently we work.

2. New ... can be used by business to imp­rove productivity.

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promotion productivity firms capacity employers goods and services

. A nation's ... is measured by the amount

of goods and services available to its

citizens. . ... is a key part of marketing because it is

the way business get their messages to

consumers. . Societies obtain ... either by producing

them themselves or by trading what they

produce. , ... is where buyers and sellers come

together. . ... is the maximum number of units it can

produce. . ... are able to employ the optimum number

of workers and productivity increases.