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IX. Make up your own dialogue using the following expressions:

consumption of public goods to obtain benefits

and services registered trademark

use of an economically valuable idea technological innovations

to create property rights in ideas to gain the information

to protect the information brand name

to have a good reputation individual economic choice searching for information

X. Answer the following questions as in the models:

M o d e I s : a) Suppose you want to lower search costs. What would you do? I should allow information ga­thered in the past to be used in the future. b) Suppose you wanted to lower search costs. What would you have done? I should have allo­wed information gathered in the past be used in the future. 1. Suppose you want to stimulate innovation. Suppose you wanted to stimulate innovation. 2. Suppose you want to create property rights in ideas. Suppose you wanted to create pro­perty rights in ideas. 3. Suppose you want to gain the information necessary for individual economic choice. Suppose you wanted to gain the information necessary for individual eco­nomic choice. 4. Suppose you want to get reputation. Suppose you wanted to get reputation. 5. Suppose you want to have copyrights. Suppose you wanted to have copyrights.

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Xl Change the following sentences using the Present Subjunctive II and the Conditional Mood:

Model: If he wants to protect the information about quality of goods, he will apply for a patent. If he wanted to protect the information about quality of goods, he would apply for 3 patent. 1. If he has the necessary information he will minimize search time. 2. If the company uses an economically valuable idea it will not lessen its value for another company. 3. If a firm creates property rights in ideas it will get a patent. 4. If a company has a reputation if will lower search costs. 5. If the state attempts to stimulate innovation if will use its police po­wers to stop use of the idea by those who do not compensate the inventor or innovator.

XII. Translate into English using the Conditional Mood:

1. KoMnaHifl BwnycKana 6 1410 npoayKU,iio, ane boh a He Mae naTenry. 2. (DipMa oaepwyBana 6 npn6yTKM me MMHynoro pOKy, hk6m e HeT 6yno aocraTHbo iHcfiopMauiT npo npou,ec BMpo6HML*TBa. 3. 3k6m He icHysano pnHKy iH<ЈopMau,i7, mm He fli3Ha/iMcn 6 npo HawMx noieHUJMHMX cnontMBaniB. A. S1k6m He KOHKypytona KOMnaHin, mm ujBHAuje peani3yBann 6 cBiii -roeap. 5. KoMnaHin 3axwcTnna 6 cboc npaBo Ha TexHonorhny iHHO-Baitiio, ane bm3Cho ne noTyp6yBanacd npo otJiopMneHHH na-TeHTy.

XIII. Communicative situations:

1. A movie theatre shows a film to a large number of people at the same time.

Is this a public good?

2. Mail-order catalogues often offer clothing and other goods at lower prices than local stores.

Why doesn't everyone purchase these goods by mail?

Lesson 22

MARKETS

I. Read and memorize the following words, word-combinations and word-qroups:

market — pmhok

e.g. We went to the market to buy food for the family.

tangible — Bifl^yiHMH Ha aotmk; MaTepiam>HMM

e.g. A good is something tangible that is produced and consumed.

to satisfy desires — 3aAOBoni>Hn™ noTpe6n

e.g. Markets exist to satisfy individual desires.

intangible — HeBiA^yTHMM na aotmk; HeBnoBMMMM, HeHCHkii

e.g. Some things are intangible but are also important in satisfying individual interests.

goods — Tosap

e.g. Product markets are divided into two classes: goods

and services.

service — nocnyra

e.g. A service is something intangible that is produced and consumed, also frequently having been purchased in a market.

to adjust — Biflperymosa™

e.g. When you have someone adjust a carburettor you are purchasing a service.

demander — cnowMBan

e.g. Some people come to a market because they want to buy. They are called demanders.

supplier — nocTananbHMK

e.g. Some people come to a market because they want to sell. They are called suppliers.

market allocation — Micue Ha pMHny

e.g. The interaction of demanders and suppliers determines a market price and a market allocation of a particular commodity.

to affect the market — BnnviBaTH na pmhok

e.g. This interaction creates a set of incentives for sub­sequent decisions by both suppliers and demanders that may affect many markets.

excess supply — nepeBMmeMHfl npono3Mu.iT

e.g. Excess supply occurs when, at a particular market price, the quantity that suppliers want to provide to the market exceeds the quantity that demanders want to purchase.

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to decline — 3Hn>KyBaTncst, 3MemuyBaTMca

e.g. Excess supply will be eliminated if the relative price is free to decline.

equilibrium — pisHosara

e.g. The importance of equilibrium is that the equilibrium relative price is the only price at which the interests of de-manders coincide with the interests of suppliers.

to eliminate — niKBiayBaTM, 3Hnw,yBaTH

e.g. Excess demand will be eliminated if the relative price is free to increase.

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