Unit 3. Marketing

Vocabulary

2.

1-g, 2-j. 3-h, 4-i, 5-a, 6-b, 7-f, 8-с, 9-e, 10-d

3.

1. Mass-market products, 2. Retail outlet, 3. Market potential, 4. Commercial marketing strategy, 5. Discount store, 6. Corporate identity, 7. Substitute potential, 8. Blind product test 

4.

1-f, 2-h, 3-a, 4-d, 5-b, 6-g, 7-e, 8-c

5.

1- Brand loyalty, 2- Odd-even pricing, 3- A market test, 4- response models, 5- A warranty, 6- market test, 7- cut-throat competition, 8- own brand product

Reading 1

B

1. d; 2. h; 3. e; 4. c; 5. g; 6. b; 7. i; 8. f; 9. a.

C

3. c; 2. g; 3. i; 4. f; 5. d; 6. h; 7. j; 8. e; 9. a; 10. b.

D

1. at; 2. over; 3. at; 4. for; 5. in; 6. for; 7. with; 8. on; 9. for; 10. with.

G

Example answers: 1. objectives - aims; 2. projected – planned; 3. forecasts – productions; 4. actual – real; 5. success – progress; 6. overall – general; 7. to break down – to separate; 8. categories - groups; 9. outlets - shops; 10. further – additional.

Speaking

2.

The teacher can also expand the activity by making students swap their ads and then by asking each one to describe strengths and weaknesses of a particular ad, and create an advertisement audience portfolio in a written form, mentioning the age, gender and other features of the target audience.

3.

The teacher should encourage students to be creative and ask questions. After all teams have presented their presentations, students can vote on the most effective and convincing presentation.

Reading 2

D

1. g; 2. f; 3. e; 4. c; 5. a; 6. b; 7. d.

E

1. to profit, profit, profiteer, profitable; 2. to substitute, substitute, substitution, substitutive, substitutable; 3. to prefer, preference, preferment, preferable, preferred.

F

1. to; 2. with; 3. to; 4. into; 5. on, at; 6. out.

G

1

1. e; 2. h; 3. b/g; 4. i; 5. d; 6. f; 7. c; 8. b/g; 9. a.

2

1. c; 2. a; 3. d; 4. b.

Grammar

1.

1. have already left; 2. have never used; 3. have already made; 4.have been rising; 5. have done, have noticed; 6. will have been working; 7. have fallen; 8. will have given; 9. has been having; 10.has increased.

Unit 4. Operations Management

Possible titles: Get Everyone on the Same Page, 2) Follow the Right Order of Operation, 3) Process First, Technology and Tools Second

Vocabulary

2.

1.h, 2.j, 3.d, 4.f, 5.a, 6.c, 7.e, 8.i, 9.g, 10.b

3.

1.Assemble-to-order, 2. By-product, 3. Off-the-shelf, 4. One-off production, 5. Piece-work, 6. Product range, 7. A pilot plant, 8. Throughput.

4.

1. Production cost. 2. Direct cost, 3. Continuous production. 4. Flow production, 5. Work in progress. 6. Production overheads, 7. Make on, 8. An assembly line.

5.

1.e, 2.h, 3.a, 4.f, 5.b, 6.g, 7.d, 8.c.

Reading 1

B

1. e; 2. c; 3. a; 4. b; 5. d.

D

1. in; 2. at; 3. in; 4. with; 5. as, as; 6. for; 7. into; 8. around; 9. with; 10. from; 11. up with.

E

1. d; 2. e; 3. a; 4. f; 5. c; 6. g; 7. b.

F

Sample synonyms: 1. to regenerate; 2. to advance; 3. conflicting outcome; 4. perfect component; 5. to influence; 6. doing things in the same way; 7. to stay in good condition over a long period of time; 8. to adjust; 9. continuous improvement; 10. stock.

Reading 2

A

Sample heading: Managing under/over Production

E

Sample synonyms: 1. to ensure the ability to change easily to suit a different situation; 2. a beneficial request; 3. to remove production units; 4. reexamination; 5. an original reason; 6. to diagnose an excessive output; 7. to receive some helpful information about what can be done to improve a performance; 8. to express dissatisfaction; 9. a surprising event; 10. to make manufacturing more flexible.

Grammar

1.

1. future simple; 2. present simple; 3. future simple; 4. present continuous; 5. to be going to; 6. present continuous; 7. future simple.

2.

1. are going to become; 2. leaves; 3. will be increased; 4. is going to take over; 5. will replace; 6. are moving; 7 are going to relaunch; 8. am meeting; 9. will have; 10. lasts; 11. is going to; 12. will fix; 13. are going to; 14. will improve; 15. are leaving; will go.