- •Университет Сервиса и экономики
- •Организация обслуживания туристов
- •Содержание
- •Введение
- •Краткие методические указания
- •Give synonyms to the words:
- •Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Work in small groups, make up sentences with these word combinations.
- •Match the words and their definitions:
- •Part I unit 1. Globalisation
- •A) Study the following words and word combinations:
- •B) Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •Translate the sentences into Russian:
- •A) Read the text:
- •Answer the questions:
- •Work in small groups, find sentences which contain the words of exercise 2, translate them without using a dictionary. Compare your work with that of your partner.
- •Translate the first, the second, the third and the last abstracts of the text in written form, entitle them. Choose the best translator.
- •Render the text following the tips:
- •A) Read the text: text b Positive and Negative Effects of Globalisation
- •Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the words with their definitions:
- •Translate the sentences into Russian:
- •A) Read the text: text c Anti-Globalisation
- •Render the text: Проблемы глобализации
- •12. Discuss the following questions:
- •Unit 2. World economy
- •1. A) Study the following words and word combinations:
- •3. Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •4. Give synonyms to the words:
- •5. A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •6. Match the words and their definitions:
- •7. Translate the sentences into Russian:
- •8. Translate the sentences into English:
- •9. A) Read the text:
- •10. Read and memorize the dialogue. Represent it in class.
- •Introducing something surprising:
- •Render the text: Как поправить дела в мировой экономике
- •Discuss the following questions:
- •Unit 3. Economy of europe
- •1. A) Study the following words and word combinations:
- •B) Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •2. Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •3. Give synonyms to the words:
- •4. A)Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Work in small groups, make up sentences with these word combinations.
- •5. Translate the sentences into Russian:
- •Match the word combinations with their Russian equivalents:
- •A) Read the text:
- •8. Before reading tasks:
- •Text b Economic Development Of Europe
- •9. Render the article: Европа дороже Америки
- •10. Discuss the following questions:
- •Unit 4. Economy of russia
- •1. A) Study the following words and word combinations:
- •2. Give synonyms to the words:
- •3. Give antonyms to the words:
- •4. A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •5. Match the word combinations with their Russian equivalents:
- •6. Translate the sentences into Russian:
- •7. Match the words and their definitions:
- •A) Read the text: Economy of Russia
- •Industry and Trade
- •Study the dialogue on the current state of the Russian economy. Make up your own opinion on the problems raised in the dialogue. Share your ideas with the class.
- •10. Mikhail and Maxim are discussing the question how a rise can be seen in the Russian economy. Use the notes below to write the conversation. Then practise reading your conversations to each other.
- •11. Lena and Oleg are discussing the question why Russia is still experiencing economic decline. Use the notes below to write the conversation. Then practise reading your conversations to each other.
- •12. Render the text: Россия как страна незавершенных реформ
- •13. Discuss the following questions:
- •Unit 5. Economy of the united states of america
- •A) Study the following words and word combinations:
- •Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •Give synonyms to the words:
- •A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the word combinations with their Russian equivalents:
- •Translate the sentences into Russian:
- •Match the words and their definitions:
- •A) Read the text: Economy of the United States
- •A) Read the text. Think of a title for it.
- •Render the newspaper article: Мир больше не пляшет под дудку Америки
- •10. Discuss the following questions:
- •Unit 6. Economy of japan
- •A) Study the following words and word combinations:
- •Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •Give synonyms to the words:
- •A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the word combinations with their Russian equivalents:
- •Translate the sentences into Russian:
- •Match the words and their definitions:
- •A) Read the text: Economy of Japan
- •9. A) Read the article.
- •10. Translate the sentences into English:
- •12. Discuss the following questions:
- •Part II unit 1. Entrepreneur
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Can you give a definition of an entrepreneur and list traits typical of entrepreneurs? Read the following text and find out whether you were right:
- •A) Give Russian equivalents to the following words and expressions:
- •Explain in your own words the meaning of these terms.
- •Match the definitions and see if you were right:
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn. Render the text.
- •A) Read the article.
- •14. A) Read the information about one of the World's richest men Ingvar Kamprad, ikea founder and restore missing questions:
- •15. Render the text: Содержание предпринимательской деятельности
- •16. Discuss the following questions:
- •Unit 2. Famous entrepreneurs
- •A) Study the following words:
- •Match the words and their definitions:
- •A) Give Russian equivalents to the following words and expressions:
- •Translate the sentences into Russian:
- •A) Read the text: Steve Jobs
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •10. Summarize your own opinion of the problem discussed in the article in a single paragraph. Use the following linking ideas:
- •What's Your Entrepreneurial Personality Type?
- •11. A) Read the interviews, clarify any difficult terms with a dictionary or glossary:
- •12. Render the text: Опра Уинфри - самая богатая женщина
- •Discuss the following questions:
- •Unit 3. Social entrepreneurship
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Give Russian equivalents to the following words and expressions:
- •A) Can you give a definition of social entrepreneurship and list traits typical of social entrepreneurs? Read the following text and find out whether you are right:
- •Answer the questions:
- •Translate the first abstract of the text in written form, entitle it. Choose the best translator.
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •Is it told about a social or business entrepreneur in this article?
- •10. A) Complete the dialogue between the interviewer and Dr. Randal Pinkett, a successful businessman. Choose from the words in the box.
- •11. Read Henry Ford quotations for entrepreneurs. Are the following statements true or false? Provide your arguments:
- •12. Render the text:
- •Discuss the following questions:
- •Part III unit 1. Tourism. Definition, classification and prerequisites.
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Work in groups of four. Make a list of forms of tourism you know. Think of brief definition of each of them and discuss in the group.
- •A) Can you give a definition of tourism and list the 3 basic forms of tourism and then by combining them list categories of tourism? Read the following text and find out whether you are right:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •9. A) The text you are about to read describes the early history of tourism. Discuss in pairs what events and conditions in society do you think first led to tourism?
- •10. A) Read the interview with Indonesian Vice-President Jusuf Kalla who tells Bali Post why he's pushing for higher tourism targets.
- •11. Render the text: «Британцы едут в Россию испытать дедовщину»
- •12. Discuss the following questions:
- •Unit 2. Tourism in russia
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into English:
- •Translate the sentences into Russian:
- •Answer the questions:
- •Work in small groups, find sentences which contain the words of exercise 2, translate them without using a dictionary. Compare your work with that of your partner.
- •Translate the first abstract of the text in written form, entitle it. Choose the best translator.
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •9. A) The text you are about to read describes the trends in business travel in Russia. Discuss in pairs what events do you think helped to develop business travel in our country?
- •10. Read the article below about airport hotels.
- •In most of the lines 1 - 12 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
- •If a line is correct, write correct, if there is an extra word in the line, write the extra word.
- •Checking in to a working base
- •11. Render the text: в России продолжается спад въездного туризма
- •12. Discuss the following questions:
- •Part IV texts for supplementary reading единые задания к текстам:
- •Historical precedents of globalisation
- •Theodore levitt and his role in developing term globalisation
- •The state of world trade
- •U.S. Economy in worst hiring slump in 20 years
9. Render the article: Европа дороже Америки
По материалам агентства Reuters, 3 апреля 2007.
Объем фондовых рынков Европы превысил стоимость акций, торгующихся на американских биржах.
Европейские публичные компании стоят дороже американских конкурентов. Стоимость активов на фондовых рынках Европы в конце прошлой недели достигла 15,72 трлн. долларов. Объем американского фондового рынка в тот же период составил 15,64 трлн долларов. В последний раз Европа обгоняла США по капитализации фондовых рынков еще до Первой мировой.
Суммарная капитализация европейских публичных компаний превысила рыночную стоимость американских корпораций.
Америка уступает Европе по объему фондового рынка впервые со времен Первой мировой войны. От Америки по-прежнему зависят почти все глобальные экономические процессы. Но постепенно США теряют статус мирового финансового центра, констатируют эксперты.
По данным исследовательской компании Thomson Financial, стоимость активов на фондовых рынках Европы (включая развивающиеся рынки, в том числе Россию) в конце прошлой недели достигла 15,72 трлн долларов. Объем американского фондового рынка в тот же период составил 15,64 трлн долларов. Таким образом, стоимость европейских активов превысила общую капитализацию американского рынка акций на 80 млрд долларов.
Перегнать Америку Европе помог резкий рост прибыли крупнейших корпораций. К примеру, уровень прибыльности британских компаний, за исключением финансового сектора, достиг рекордно высокой отметки в четвертом квартале 2006 года, сообщило Бюро национальной статистики Великобритании. Рост совокупной прибыли британских компаний составил 15,5%.
Бум на европейских развивающихся рынках также подстегивает рост капитализации. Индекс Российской торговой системы поднялся до 1928,41 пункта. Год назад основной биржевой индекс России держался на уровне 1500–1600 пунктов.
Еще одной причиной увеличения стоимости европейских корпораций стало укрепление евро по отношению к американскому доллару. Активы, номинированные в европейской валюте, автоматически стали стоить дороже. За последние три года курс доллара к евро опустился в целом на 26%.
За время с 2003 по 2007 год капитализация европейских фондовых рынков увеличилась на 160%. Объем американского рынка, по данным экспертов Thomson Financial, вырос на 70,5%.
Эксперт компании Absolute Strategy Research Ян Харнетт считает резкий рост объемов европейских фондовых рынков знаковым событием для глобальной экономики. По словам господина Харнетта, на рынках произошел «тектонический сдвиг».
«В последний раз Европа обгоняла США по капитализации фондовых рынков еще до Первой мировой», – вспоминает историк London Business School Майк Стонтон. Финансисты констатируют, что, несмотря на стабильный рост стоимости активов, фондовые рынки в европейских странах менее развиты, чем в США. Значительная часть компаний не могут провести полноценное размещение своих акций на биржах, так как либо связаны с государственным капиталом, либо находятся под контролем влиятельных семейных кланов. В Америке доля закрытого частного бизнеса в экономике меньше, чем в Европе.