- •Университет Сервиса и экономики
- •Организация обслуживания туристов
- •Содержание
- •Введение
- •Краткие методические указания
- •Give synonyms to the words:
- •Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Work in small groups, make up sentences with these word combinations.
- •Match the words and their definitions:
- •Part I unit 1. Globalisation
- •A) Study the following words and word combinations:
- •B) Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •Translate the sentences into Russian:
- •A) Read the text:
- •Answer the questions:
- •Work in small groups, find sentences which contain the words of exercise 2, translate them without using a dictionary. Compare your work with that of your partner.
- •Translate the first, the second, the third and the last abstracts of the text in written form, entitle them. Choose the best translator.
- •Render the text following the tips:
- •A) Read the text: text b Positive and Negative Effects of Globalisation
- •Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the words with their definitions:
- •Translate the sentences into Russian:
- •A) Read the text: text c Anti-Globalisation
- •Render the text: Проблемы глобализации
- •12. Discuss the following questions:
- •Unit 2. World economy
- •1. A) Study the following words and word combinations:
- •3. Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •4. Give synonyms to the words:
- •5. A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •6. Match the words and their definitions:
- •7. Translate the sentences into Russian:
- •8. Translate the sentences into English:
- •9. A) Read the text:
- •10. Read and memorize the dialogue. Represent it in class.
- •Introducing something surprising:
- •Render the text: Как поправить дела в мировой экономике
- •Discuss the following questions:
- •Unit 3. Economy of europe
- •1. A) Study the following words and word combinations:
- •B) Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •2. Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •3. Give synonyms to the words:
- •4. A)Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Work in small groups, make up sentences with these word combinations.
- •5. Translate the sentences into Russian:
- •Match the word combinations with their Russian equivalents:
- •A) Read the text:
- •8. Before reading tasks:
- •Text b Economic Development Of Europe
- •9. Render the article: Европа дороже Америки
- •10. Discuss the following questions:
- •Unit 4. Economy of russia
- •1. A) Study the following words and word combinations:
- •2. Give synonyms to the words:
- •3. Give antonyms to the words:
- •4. A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •5. Match the word combinations with their Russian equivalents:
- •6. Translate the sentences into Russian:
- •7. Match the words and their definitions:
- •A) Read the text: Economy of Russia
- •Industry and Trade
- •Study the dialogue on the current state of the Russian economy. Make up your own opinion on the problems raised in the dialogue. Share your ideas with the class.
- •10. Mikhail and Maxim are discussing the question how a rise can be seen in the Russian economy. Use the notes below to write the conversation. Then practise reading your conversations to each other.
- •11. Lena and Oleg are discussing the question why Russia is still experiencing economic decline. Use the notes below to write the conversation. Then practise reading your conversations to each other.
- •12. Render the text: Россия как страна незавершенных реформ
- •13. Discuss the following questions:
- •Unit 5. Economy of the united states of america
- •A) Study the following words and word combinations:
- •Make up 10 sentences using these words. Exchange your lists with your partner and translate them into Russian.
- •Give synonyms to the words:
- •A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the word combinations with their Russian equivalents:
- •Translate the sentences into Russian:
- •Match the words and their definitions:
- •A) Read the text: Economy of the United States
- •A) Read the text. Think of a title for it.
- •Render the newspaper article: Мир больше не пляшет под дудку Америки
- •10. Discuss the following questions:
- •Unit 6. Economy of japan
- •A) Study the following words and word combinations:
- •Make sure you know how to pronounce these words, transcribe them and check with a dictionary:
- •Give synonyms to the words:
- •A) Translate the word combinations into Russian without using a dictionary, then check with a dictionary:
- •Match the word combinations with their Russian equivalents:
- •Translate the sentences into Russian:
- •Match the words and their definitions:
- •A) Read the text: Economy of Japan
- •9. A) Read the article.
- •10. Translate the sentences into English:
- •12. Discuss the following questions:
- •Part II unit 1. Entrepreneur
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Can you give a definition of an entrepreneur and list traits typical of entrepreneurs? Read the following text and find out whether you were right:
- •A) Give Russian equivalents to the following words and expressions:
- •Explain in your own words the meaning of these terms.
- •Match the definitions and see if you were right:
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn. Render the text.
- •A) Read the article.
- •14. A) Read the information about one of the World's richest men Ingvar Kamprad, ikea founder and restore missing questions:
- •15. Render the text: Содержание предпринимательской деятельности
- •16. Discuss the following questions:
- •Unit 2. Famous entrepreneurs
- •A) Study the following words:
- •Match the words and their definitions:
- •A) Give Russian equivalents to the following words and expressions:
- •Translate the sentences into Russian:
- •A) Read the text: Steve Jobs
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •10. Summarize your own opinion of the problem discussed in the article in a single paragraph. Use the following linking ideas:
- •What's Your Entrepreneurial Personality Type?
- •11. A) Read the interviews, clarify any difficult terms with a dictionary or glossary:
- •12. Render the text: Опра Уинфри - самая богатая женщина
- •Discuss the following questions:
- •Unit 3. Social entrepreneurship
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Give Russian equivalents to the following words and expressions:
- •A) Can you give a definition of social entrepreneurship and list traits typical of social entrepreneurs? Read the following text and find out whether you are right:
- •Answer the questions:
- •Translate the first abstract of the text in written form, entitle it. Choose the best translator.
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •Is it told about a social or business entrepreneur in this article?
- •10. A) Complete the dialogue between the interviewer and Dr. Randal Pinkett, a successful businessman. Choose from the words in the box.
- •11. Read Henry Ford quotations for entrepreneurs. Are the following statements true or false? Provide your arguments:
- •12. Render the text:
- •Discuss the following questions:
- •Part III unit 1. Tourism. Definition, classification and prerequisites.
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into Russian:
- •A) Work in groups of four. Make a list of forms of tourism you know. Think of brief definition of each of them and discuss in the group.
- •A) Can you give a definition of tourism and list the 3 basic forms of tourism and then by combining them list categories of tourism? Read the following text and find out whether you are right:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •9. A) The text you are about to read describes the early history of tourism. Discuss in pairs what events and conditions in society do you think first led to tourism?
- •10. A) Read the interview with Indonesian Vice-President Jusuf Kalla who tells Bali Post why he's pushing for higher tourism targets.
- •11. Render the text: «Британцы едут в Россию испытать дедовщину»
- •12. Discuss the following questions:
- •Unit 2. Tourism in russia
- •A) Study the following words:
- •Match the words and their definitions:
- •Translate the sentences into English:
- •Translate the sentences into Russian:
- •Answer the questions:
- •Work in small groups, find sentences which contain the words of exercise 2, translate them without using a dictionary. Compare your work with that of your partner.
- •Translate the first abstract of the text in written form, entitle it. Choose the best translator.
- •Put each of the sentences together and translate them:
- •Make up 10 questions based on the text and ask each other in turn.
- •Render the text.
- •9. A) The text you are about to read describes the trends in business travel in Russia. Discuss in pairs what events do you think helped to develop business travel in our country?
- •10. Read the article below about airport hotels.
- •In most of the lines 1 - 12 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
- •If a line is correct, write correct, if there is an extra word in the line, write the extra word.
- •Checking in to a working base
- •11. Render the text: в России продолжается спад въездного туризма
- •12. Discuss the following questions:
- •Part IV texts for supplementary reading единые задания к текстам:
- •Historical precedents of globalisation
- •Theodore levitt and his role in developing term globalisation
- •The state of world trade
- •U.S. Economy in worst hiring slump in 20 years
10. Read the article below about airport hotels.
-
In most of the lines 1 - 12 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
-
If a line is correct, write correct, if there is an extra word in the line, write the extra word.
-
The exercise begins with two examples, (0) and (00).
Examples: (0) – CORRECT
(00) - OF
Checking in to a working base
(0) Smart business travelers today are staying at the airport to do business. Rather than
(00) waste of time in traffic jams as they try to reach city centre venues, business people
(1) are using conference facilities on the offer at airports. Busy executives are also
(2) staying there overnight to avoid the difficulty of getting there for take an early morning
(3) meeting. And it makes sense for international meetings to be held at airports. It is
(4) principally through the improvement in airport hotels that has enabled this
(5) development to take place. Today these mini-conference centers provide services are
(6) designed for business travelers, like a quick check-in and round-the-clock restaurants,
(7) so they can get to work as quickly as possible. They are also less expensive place
(8) than their city centre counterparts. Not long years ago, airport hotels were
(9) uncomfortable, unattractive and inconvenient for as far as the business traveler was
(10) concerned. Yet now that there is strong interest, as travelers become aware of the
(11)new facilities. Demand for small meeting rooms is huge, usually for interviews or
(12) one-to-one meetings, where executives fly them in and out the same day. The age of the airport is upon us.
11. Render the text: в России продолжается спад въездного туризма
Дисбаланс между выездным и въездным туризмом в России составляет 20 млрд. долларов в год. При этом, несмотря на официальные данные об увеличении въезда в страну в 2006г. на 2% по сравнению с 2005г., в Российском союзе туриндустрии говорят о спаде притока иностранных туристов в РФ, который прогнозируется в 2007г., на 10%.
"Туристам в классическом понимании – "люди с фотоаппаратами" – некуда поехать, – объясняет в эфире телеканала РБК в программе "В фокусе" вице-президент Ассоциации туроператоров России (АТР) Владимир Канторович. – В Москве после сноса гостиницы "Россия" ниша в пять тысяч мест будет восполняться очень долго".
Сегодня общая гостиничная сеть Москвы способна принимать всего около 3 млн. туристов в год, когда еще в 80-ые гг. она "выдерживала" 5 млн. человек.
Путешествовать по стране, минуя Белокаменную, иностранцы не согласны, и дефицит гостиничных мест в столице по-прежнему является главным фактором торможения на рынке въездного туризма. Приток туристов сдерживается также трудностями в получении российской визы и дороговизной перелета, за отсутствием low-cost-рейсов.
"К тому же страна у нас не дешевая, – добавляет Владимир Стржалковский, руководитель Федерального агентства по туризму. – Стоимость поездки в Россию достаточно высока, и для некоторых стран критична".
Но, по словам чиновника, ситуация меняется в лучшую сторону: развязывается "московский узел" (в 2007г. в столице будет открыто 13 новых гостиниц, и еще семь остается под вопросом), происходит упрощение визового режима между Россией и ЕС (соответствующее соглашение подписано 7 марта 2007г.).
Также происходит усиление рекламы России за рубежом: на эти цели в 2007г. из бюджета выделено 137 млн. рублей – на 6,5% больше, чем в 2006г. И хотя эта цифра невелика (только Израиль на свою рекламу в РФ тратит 1,5 млн. долларов в год), большие вложения лишены смысла, пока не решены проблемы приема туристов в стране.
Тем не менее, отрасль становится все более привлекательной для инвестиций, притоку которых во многом способствует государственно-частное партнерство. Так, через федерально-целевые программы, а также в рамках проектов особых экономических зон (ОЭЗ) туристско-рекреационного типа государством финансируется развитие инженерной инфраструктуры, а бизнес инвестирует в строительство гостиниц, подъемников и т.п.
Разумеется, во многом это делается также из расчета на увеличение рынка внутреннего туризма. Напомним, на сегодняшний день одобрены семь проектов ОЭЗ туристско-рекреационного типа. Они будут созданы в Калининградской области, Краснодарском и Ставропольском краях, в Республике Алтай и Алтайском крае, в Иркутской области и Республике Бурятия.
А пока происходит согласование документации в рамках ОЭЗ, основные средства господдержки отрасли, по словам В.Стржалковского, сосредоточены на юге страны: в Карачаево-Черкесии (Домбай, Теберда, Архыз и др. курорты), Кабардино-Балкарии (Эльбрус), Адыгее (плато Лагонаки), в Калмыкии и Дагестане.
Секторы инвестирования подсказывает география страны: главным образом, это горнолыжные направления (перечисленные выше) и культурный туризм (Санкт-Петербург, Москва, города Садового кольца).
Остается добавить, что, по прогнозам Всемирного совета по туризму и путешествиям, траты иностранцев в России к 2016г. составят 65 млрд. долларов. Учитывая, что покрытие гостиничного дефицита В.Кантарович ожидает через 3-4 года, а В.Стржалковский через 5-6 лет, эти прогнозы выглядят вполне реалистичными.
Тем временем эксперты говорят о стабилизации спада въездного турпотока в Россию: он фиксировался и в 2005г. – на уровне 25%. Дело в том, что даже по мере появления новых гостиничных мест в Москве цена на них продолжает расти. В скором времени поездки в Россию для европейцев станут в 2 раза дороже, чем в соседние по ЕС страны.