2. Work in small groups, find sentences which contain the words of exercise 1, translate them without using a dictionary. Compare your work with that of your partner.

3. Translate the first abstract of the text in written form, entitle it. Choose the best translator.

4. Put each of the sentences together and translate them:

   1. Jobs' history in business has contributed greatly to ………….. 2. Together with Apple co-founder Steve Wozniak, Jobs helped …………………………... 3. The original Apple logo featuring Isaac Newton …………. 4. As Apple continued to expand, the company began looking for……………………………… 5. The Macintosh became the first commercially successful computer ………………………... 6. The NeXT Cube was described by Jobs as an "interpersonal" computer, which he believed was the next step ……………………. 7. In 1996, Apple bought NeXT for ……………………………….

   a) popularize the personal computer in the late '70s. b) with a graphical user interface, although it was heavily influenced by Xerox PARC. c) after "personal" computing. d) US$402 million, bringing Jobs back to the company he founded. e) under the fabled apple tree, designed by cofounder Ron Wayne. f) an experienced executive to help manage its expansion. g) the mythos of the quirky, individualistic Silicon Valley entrepreneur, emphasizing the importance of design while understanding the crucial role aesthetics play in public appeal.

5. Make up 10 questions based on the text and ask each other in turn.

6. Render the text.

9. a) Here are some tips for dealing with employees from Tim Connor, an internationally renowned sales and management speaker, trainer and best selling author. Choosing from the words given, fill in the gaps, and complete the tips. The first has been done for you:

expect skills resources eye mind trust right up partner responsible motivation training better creativity responsibility decisions bad employees wrong direct others risk taking

• You get the behavior you reward. All behavior is the reward of a direct or indirect reward system or process.

• Drive decision making further down the ladder. Let people close to the issues and problems make the_________.

• Don’t shoot the messenger. Don’t punish employees who deliver_________, yet realistic news.

• Empower your employees. Give them the authority to use __________and make decisions.

• Give authority with_____________. Giving responsibility without authority is de-motivating.

• Culture is top-down. Culture is created by senior management and carried out by_____________.

• Be an encourager. Giving thoughtful, frequent, positive appreciation is a critical key to effective____________.

• Inspect what you_____________. If you are not inspecting what you expect it isn't happening.

• Communicate with integrity. Life is perceptual. All messages can be misinterpreted.

• Embrace change. Change is constant. Use it, plan for it and make it your_____________.

• Lead by example. Learn to live by the rules you set for__________. No exceptions.

• Give positive feedback. People need to be validated and perform ____________when they are.

• Coach daily. Take the time to catch people doing things right and_____________. Then coach them.

• Invest in_______________. The only way to improve skills and attitudes is with consistent and appropriate training. Invest in it regularly. Training is not a cost but a necessity for on-going improvement.

• Trust your employees. If you don’t ___________them, they won’t trust you.

• Make decisions. Don’t worry about whether they are right. Just make them turn out____________.

• Sell change effectively. People don’t like change - it is filled with uncertainty. Sell it creatively.

• If you have a problem look _______the ladder for the cause and down the ladder for the solution not the other way around.

• Give negative feedback. Negative feedback should not punish but change behavior.

• You are ______________to your employees not for them.

• Create a positive motivational climate. You can’t motivate anyone. Motivation is internal and individual.

• Keep an open__________. Let go of your personal perceptions, prejudices, judgments and opinions. Be willing to change and grow.

• Avoid procrastination. Learn to do things now. Learn to act. Don’t wait for perfect circumstances.

• Encourage______________. Reward risk takers.

• Don’t punish mistakes or failure. As long as people learn from their mistakes they can grow and improve.

• Keep your ____________on the ball. There are just a few critical success areas. What are they for your business?

• Develop yourself. Read, learn, study and be willing to continue your ongoing development.

• People __________are everything. The biggest reason poor managers fail is poor people skills.

• Delegate. Be willing to trust your employees. Let go of the need to control everything.

• Reward performance not tenure. Rewards should be pegged to improved performance only.

• Foster an atmosphere of____________. Your organization has creative people. Let them use it.

b) Translate into Russian:

• You are responsible to your employees not for them.

c) Sum up what you’ve learned and make up your own tips for dealing with employees.