11. A) Read the interviews, clarify any difficult terms with a dictionary or glossary:

A. Noel Whittaker is a well known Australian money columnist, public speaker, investment planner, and best selling personal finance author. His popular "Making Money Made Simple" book has transformed the lives of thousands of Australians and made learning about money interesting.

1) Could you describe what you do for a living and how you got to where you are now Noel?

- I am enclosing a bio which might help (We published a brief biography of Noel here).

2) How did you first get involved in personal finance and making money?

- Joined the bank in 1958, and it all happened from there.

3) What has been your worst financial decision?

- Going into partnership with a bankrupt to develop a shopping center in 1986. We had a million dollar debt, no money and no tenants, and interest rates were 21% which meant out debt was going up by $4,000 a week. It cost me half my assets.

4) What has been your best financial decision?

- Writing the book ‘Making Money Made Simple’, starting my own business, and buying a house on the river in Brisbane.

5) What are some of the most common financial mistakes you see people making?

- Not starting and not understanding how sums invested and spent accumulate so fast.

6) I have a pile of bills and know very little about money. What are some of the first steps I should take to increase my wealth?

- You should buy my book ‘Making Money Made Simple’ and also get stuck into a budgeting program – which is mentioned in the book. You could also spend $49.95 buying my CD Rom which is available at www.noelwhittaker.com.au.

B. Aaron Wall is an American based Search Engine Optimization expert and Internet entrepreneur. He is most recognized for his popular ebook (SEO Book) that helps webmasters to optimize their website to achieve better search engine rankings. Aaron also has a portfolio of successful Internet, marketing, and shopping related websites.

1) Could you describe what you do and how you earn your living Aaron?

- I am a blogger, book author, consultant, and webmaster. I own and/or partner in building high quality websites that are monetized via adsense, affiliate programs, and/or direct sales. I make a living through connecting supply and demand online, and helping others do the same.

I also have a number of low quality sites, but the bulk of my revenue is derived from the higher quality sites.

2) How long have you been doing what you are doing, and how long did it take before your business was profitable?

- I have been on the web for nearly 4 years. The first year of being on the web I didn't profit (but didn't lose a bunch either). The second year I made more than enough to cover living costs. The third year I made more than most people do. This year is looking better than the last on the profit front, but I still like to invest a lot in learning.

3) If you started again now, what would you do differently?

- I think I am pretty hard headed, but I also think some of my biggest failures are what forced me to learn quickly.

I think the biggest thing that would have helped me if I was more focused and passionate off the start. Another thing I wish I would have done is take better care of my general health, but I think I am starting to eat healthier and exercise a bit more now.

4) Could you share some basic steps that a small business owner should take to market his/her website online?

- Are you creating something that is unique and shows passion? Would you value and share it if you were not related to it? If the answer to those questions are yes then you are ahead of over 90% of competing websites.

Value offline relationships. If you get to know the right people in your field and listen to your field it becomes easier to create useful / desired things, and it is far easier for people to like a person that they had a chat with than it is for them to like a person that nobody knows.

5) What goals or plans do you have for the future of your business?

- Maybe a bit of high end consulting stuff.

I also have more content site ideas than I could possibly put in place.

6) What advice would you give to people just starting out with an online business?

- Don't look for a single person or a single packaged solution to be your competitive advantage. Create your own competitive advantage by picking a topic you are passionate about, and investing your time and energy into making yourself an expert.

C. Tim Connor, CSP is an internationally renowned sales and management speaker, trainer and best selling author. Since 1981 he has given over 3500 presentations in 21 countries on a variety of sales, management and relationship topics.

1) Could you describe what you do and how you earn your living Tim?

- As a professional speaker and trainer for over 35 years my mission is to help organizations profitably increase there sales effectiveness and improve their management focus, direction and performance. As a best selling author my purpose is to share ideas, concepts and techniques with my readers that will help them improve their personal life, relationships, and career and business success.

2) How did you become an expert on management and sales?

- Spent years on the street selling advertising, and a variety of other products and services. Have read hundreds of books on these subjects and each year invest 10% of my income on personal and career development. As an executive, manager and business owner, I have managed employees in companies that range in sales from 10 million to over 1 billion dollars a year.

3) What can you do for a company that is considering a motivational speaker or trainer for their employees?

- Empower their employees to take full responsibility for their own motivation and performance. Give them proven techniques and ideas that will help them achieve success for themselves as well as their employers. Effective motivation is inside-out not outside-in, therefore it is important to look in the mirror for your success and not point your finger elsewhere.

4) What has been your most challenging moment in business, and how did you deal with it?

- Facing 3 recessions when employee training is always the first thing cut out of most budgets. I drew a line in the sand and basically said to myself - either practice what you preach or you don't have the right to preach it anymore.

5) Do you think great managers are born or can they be taught to be great managers?

- No one is born with talent. Pilots need to learn to fly, doctors need to learn medicine, brick layers need to learn how to lay bricks and managers need to learn how to manage. Unfortunately most managers today wing their management decisions, actions and behaviors.

6) What do participants of your sales and management boot camps gain from the experience?

- Graduates from my Boot Camps understand the skills and attitudes required for success and how to apply them to have sustained continuous success. Most sales and management training today is only about techniques, strategies and tools. A person's self-image is the most important element in any successful career. My Boot Camps blend both the psychological principles needed for success as well as the concepts, techniques and tools required. People who complete my Boot Camps sell more and manage better.

b) Write down in your own words what you are able to conclude from the interview you appreciated deeply.

c) Work in the team of three. One of you is an interviewer, another one is a famous entrepreneur, for example Steve Jobs, or you may choose any person you like, and the third one is an interpreter from English into Russian. An interviewer asks questions, a famous entrepreneur answers and the third person interprets sentence by sentence from English into Russian:

• Could you describe what you do for a living?

• How did you first get involved in making money?

• What has been your worst financial decision?

• What has been your best financial decision?

• What are some of the most common financial mistakes you see people making?

• How long have you been doing what you are doing, and how long did it take before your business was profitable?

• If you started again now, what would you do differently?

• What has been your most challenging moment in business, and how did you deal with it?