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Unit 1 business online translation

I. Watch the presentation and answer the question.

Learn five ways to get noticed and grow your business online. Explore marketing options and figure out which marketing techniques work best for the time and resources you have.

  • What are the top Internet businesses?

  • What does the speaker say about

  • U.S.P. (Unique selling Proposition)

  • affiliate marketing

  • blogging

  • writing content

  • editing

  • selling on Ebay

  • business consulting

  • network marketing

  • web design

  • virtual assistance

  • marketing services?

II. Give the summary of the information in Ukrainian/ Russian/ English.

III. Watch the presentation.

  • What are the 5 smart ways to promote your business online?

  • What are the recommended steps to make organic search serve for you?

  • What does the speaker say about such ways to promote your online business as:

  • Free website listing on search engines

  • Ads on search engines

  • Local listing on search engines

  • Social media

  • Email marketing?

IV. Give the summary of the information in Ukrainian/ Russian/ English.

Unit 2 project management presentation

I. Read the BRIEF, dwell on the following, translate the collocations in bold using the context and the information given below.

  1. Define the meaning of the term project management? What is it linked with?

  2. State the responsibilities of a project manager?

  3. On what conditions can the team work be effective?

  4. Name the broad project stages.

  5. What is meant by designing a project lifecycle process? What should be used in the process?

  6. Define the difference between the deliverables and the milestones or events in project management.

  7. Comment on the result of the advances in information technologies impact on project management?

  8. Describe important criteria used while evaluating the success of a project?

BRIEF

Project management has evolved from the engineering, construction and defence/aerospace industries in the last 50 years and is now found in all industries and organisations. For instance, the top industries now represented by the Project Management Institute's membership are information and computer technologies, telecommunications, business management and financial.

Project management is becoming more closely linked, through project portfolio management, to the strategic goals of organisations. Senior managers inevitably find themselves running projects as well as doing their day-to-day managerial role, and the principles and practices of project management are now an important part of every executive's responsibilities in project-driven industries.

A project manager (PM) has many responsibilities and has to juggle priorities and know how to multitask. This includes the ability to assemble the right team, workout a realistic schedule, estimate the resources needed and manage the project as it progresses. A PM also has to get results when he/she doesn't have direct authority over team members, know now to handle differing departmental agendas, and how to combine his/her regular work with additional project management or participation responsibilities.

To ensure effective team work, certain conditions are necessary. Team members must understand the project objectives and have clearly defined roles and responsibilities. The project schedule should be achievable. Everyone must be aware of the team rules (e.g. communication channels), and these must be reasonable. The PM must have good leadership, conflict-resolution and team-building skills.

It is generally accepted that there are four broad project stages: initiation, definition, implementation and completion, although different terms exist to describe each of these stages. When designing a project lifecycle process, it's important to set out the project objectives clearly, to identify and define the number of phases and sub-phases of the project and to know which of these are sequential and which will be overlapping. Various graphic tools and systems exist to help with project planning, such as flow charts and Gantt charts.

It is then essential to identify the deliverables for each phase, i.e. what produce or result will be produced. These deliverables could be documents or physical objects. Key decision points (milestones or events) occur at the start and end of each phase or sub-phase. Depending on how the project is progressing, these decision points may include the need to revise the objectives or scope of the project, to put it on hold, to repeat a phase or to even end the project.

Advances in information technologies and the Internet have had a significant impact on project management in recent years. Web-enabled project management allows project information to be updated 24 hours a day from any location. Companies have been able to build virtual project teams with people located all over the world, it also makes it easier for PMs to react more rapidly to changes such as schedule slippages, cost overruns or other risk factors, and makes it easier to spot opportunities for improvements.

When evaluating the success of a project, there are hard criteria which are measurable, the most frequent being to do with time, cost, resources, safety levels and technical standards. It is less easy to measure soft criteria such as the levels of stakeholder and client satisfaction and the effectiveness of the team.

Extra info

Project Portfolio Management (PPM) is a term used to describe the centralized management of processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage a group of current or proposed projects based on numerous key characteristics. The objectives of PPM are to determine the optimal resource mix for delivery and to schedule activities to best achieve an organization’s operational and financial goals ― while honouring constraints imposed by customers, strategic objectives, or external real-world factors.

A Gantt chart is a type of bar chart, developed by Henry Gantt, that illustrates a project schedule. Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of a project. Terminal elements and summary elements comprise the work breakdown structure of the project. Some Gantt charts also show the dependency (i.e., precedence network) relationships between activities.

Deliverable is a term used in project management to describe a tangible or intangible object produced as a result of the project that is intended to be delivered to a customer (either internal or external). A deliverable could be a report, a document, a server upgrade or any other building block of an overall project. A deliverable may be composed of multiple smaller deliverables. It may be either an outcome to be achieved (as in "The corporation says that making a profit this year is a deliverable.") or a product to be provided (as in "The deliverable for the completed project consists of a special-purpose electronic device and its controlling software."). A deliverable differs from a project milestone in that a milestone is a measurement of progress toward an outcome whereas the deliverable is the result of the process. For a typical project, a milestone might be the completion of a product design while the deliverable might be the technical diagram of the product.

II. Match the following collocations:

  1. project portfolio management

  1. акціонери як зацікавлена сторона

  1. juggle priorities

  1. виконання, реалізація поставлених завдань

  1. multitask

  1. виконувати декілька важливих справ одночасно

  1. departmental agenda

  1. вимірний

  1. broad project stages

  1. відставання графіка виконання (по термінах)

  1. initiation

  1. віртуальні команди

  1. definition

  1. графік послідовності (технологічних) операцій; схема, карта виробничого процесу

  1. implementation

  1. графічні засоби

  1. completion

  1. діаграма Ганта

  1. project lifecycle

  1. етап, рубіж; захід

  1. objectives

  1. завдання

  1. phase

  1. завершення, закінчення

  1. sequential

  1. загальні етапи проекту

  1. overlapping

  1. зупинити

  1. graphic tools

  1. керівництво проектом із використанням Інтернет- ресурсів

  1. flow chart

  1. об’єктивний критерій

  1. Gantt chart

  1. ознайомлення (з проектом)

  1. deliverable

  1. перевитрати, вихід за межі кошторису

  1. milestone

  1. план заходів відділу

  1. put on hold

  1. послідовний

  1. web-enabled project management

  1. працювати у кількох пріоритетних напрямах

  1. virtual project teams

  1. реальний (практичний) результат роботи

  1. schedule slippage

  1. суб’єктивний критерій

  1. cost overrun

  1. ті, які частково збігаються у часі

  1. risk factor

  1. управління комплексом проектів

  1. hard criterion

  1. уточнення, визначення завдань

  1. measurable

  1. фаза, період; етап

  1. soft criterion

  1. фактор ризику

  1. stakeholder

  1. цикли здійснення проекту

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