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III. Read the whole article and match the following ideas to the paragraphs.

  1. Some tips for writing for web pages

  2. Mixing ‘hard’ and ‘soft’ web and making it easier for customers to buy

  3. A parting question

  4. Recent trends in website use and some effective examples of websites

  5. An analysis of the differences between ‘hard’ and ‘soft’ web

  6. The many different uses of a website

  7. The look, feel and ‘voice’ of a website and the main advantage of ‘hard’ web

IV. Read paragraph 1 and find words or expressions which mean the following, give their Ukrainian equivalents.

  1. developing a product so that it can be easily recognized by its name or design

  2. soft and friendly

  3. main quality that gives something an advantage

  4. good or useful qualities or features

  5. basically or essentially

V. Read paragraph 2 and say whether the statements are true or false.

  1. Hard web is about doing business or searching for useful information online

  2. Hard web is only for people who need to work online.

  3. Soft web is about the less tangible features or marketing content of a website that may influence the user.

  4. The way information is communicated about the company and its products or services is also considered to be ‘soft’ web.

  5. Anything on the web that is related to corporate social responsibility is soft.

VI. Choose the correct summary for paragraph 4. The writer says...

A) hard web is better than soft web, although soft elements such as overall web-page design or annual reports may influence users. However, people use hard features more often, as they are designed for specific purposes, whereas soft features do not have obvious uses or may only interest a small number of professional users.

B) hard web is not better, but is certainly more useful than soft web, a I though soft elements, such as a CSR report and the overall tone of a website, are very important. However, people use hard features more often, as they are designed to save time or money, whereas soft features are not obvious to the user o r the user may choose not to click on soft links.

VII. Find words or expressions in paragraph 5 which mean the following, give their Ukrainian equivalents.

  1. technique

  2. together or in combination

  3. destination or visit

  4. a note from a company informing the customer about the benefits of some of its services

  5. show that what you are saying is true

  6. making the best possible use of something or doing it in the best possible way

  7. moving continuously in large numbers

  8. give a lot of something, for example information, to someone all at once

VIII. Match the words to form combinations that occur in paragraphs 6 and 7.

    1. arrive

  1. standards

    1. keep up

  1. people in

    1. hire

  1. copy

    1. produce

  1. people

    1. scatter

  1. mid-site

    1. draw

  1. writers

    1. feed

  1. links

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