Добавил:
Upload Опубликованный материал нарушает ваши авторские права? Сообщите нам.
Вуз: Предмет: Файл:
Ділова Англійська мова для магістрів.doc
Скачиваний:
0
Добавлен:
01.07.2025
Размер:
6 Мб
Скачать
☆
  1. Discuss the following issues:

  1. Should companies have some of the following policies towards MBAs?

sponsor students folly and with no conditions;

  • sponsor students partly and/or with conditions;

  • form a partnership with a particular business school to design a 'company-specific' MBA;

  • recruit only from the top international business schools.

  1. Many people study for MBAs part-time over several years, or even by distance learning. What are the advantages and disadvantages of this route compared to a full-time MBA? Which route would you prefer?

  1. Read the article about language teaching in business schools and do the tasks that follow. Communication: Students appreciate polyglot approach

By Stephen Hoare

Frederic Leoni, a student at Grenoble Graduate School of Business in the French Alps, occupies his spare time topping up on his German language lessons. Grenoble’s MBA is taught in English, but the business school offers tuition in several European languages. “I describe myself as a French Italian but I decided to learn German to give me more career options. I’d like to work for the United Nations in Switzerland or in

Germany and if you can speak, you can work,” says Mr Leoni, 31. Language teaching at GGSB is a mix of face-to-face teaching supported by online distance learning, which allows individuals to practise at their own pace. “I’m using an online language course called Tell Me More. I’ve loaded it on to my laptop,” says Mr Leoni. Lessons on Tell Me More are graded by European Community language proficiency levels. “My aim is to get to level C,” he says. Grenoble pays for a licence for Tell Me More, which is available to all students on the university’s virtual learning environment, Moodle.

The majority of non-French-speaking international students at Grenoble learn French face-to-face and online. Language study allows them to get the most out of life in the city, as well as helping them secure internships with French companies. Students can also study Spanish, German or Chinese. “If you are here for a semester, you will be offered the chance to learn a language,” says Carole Gaily, GGSB’s language co­ordinator. Language tuition is a popular add-on for MBA programmes and is what gives European business schools such as Grenoble, IE or Iese a competitive edge against UK or North American schools. At Insead for example, fluency in a second language is a condition of entry and by the time you graduate, you will be speaking a third. “We see language classes as a cultural tool - how you behave when you are meeting with a French manager,” says Ms Gaily.

Distance learning MBAs are picking up on the huge market for business qualifications among non-native speakers of English. Over the past decade, Edinburgh Business School has begun translating its online MBA into the main world languages: Mandarin Chinese, Spanish, Arabic and Russian. The adaptation is no mere matter of word for word translation. The entire business landscape has to be reflected as well as its technical language and cultural idioms. Alick Kitchin, EBS business director, says: “It’s a tough call to get 600 pages of economics into Spanish or Russian. You need language experts, business experts and reviewers to make sure that it all makes sense.” EBS delivers blended learning, a mix of online and face-to-face teaching delivered through partner institutions. “This attitude that regards the MBA as essentially English is wrong,” says Mr Kitchin. And who can argue with that? If business schools are to tap the vast markets for qualifications in China, India and the developing world, then languages must be a key part of the offer.

Foreign language-based social networking is putting business students in direct contact with teachers in the developing world, where tuition is often traded and where business people and professionals can learn a language through conversing online with someone with similar career interests. In such cases both the teacher and the student leam each other’s language and culture through conversation.

In four years, the Seattle-based social networking site Livemocha has established 9m users and 300,000 teachers worldwide. Brazil, the Middle East and Asia are the biggest markets. Michael Schutzler, chief executive of Livemocha, says: “There are 300m people in China learning English. They are already fluent in Mandarin. In China, language social networking is as addictive as computer gaming. It’s a completely different attitude to language learning from what we see in the west.” Business schools are a target market for Livemocha and the website has set up licences with a number of smaller US business schools. One of its biggest corporate clients is Google, which has hired Livemocha as a way of encouraging all staff to leam another language.

Business schools have spotted an opportunity for developing social enterprise. MBA students from Iese, a Spanish business school, are helping mn a start-up languages website Glovico on a rotating internship and are marketing it in the US and Europe, using personal contacts and word of mouth. Glovico fosters business links with developing countries and puts teachers from Latin America and Africa in touch with students wanting to improve their conversation skills. The no-frills website is mn with a small back office, a money transfer facility and a booking diary. Conversations in French, Spanish or English are delivered over Skype at little more than the cost of a phone call.

A Discuss these questions.

  1. What business schools are mentioned in the article?

  2. What kind of language learning is offered by European business schools

  3. What are the advantages of blended learning?

В Find a word or phrase in the article that has a similar meaning:

  1. поповнити

  2. альтернативи у виборі кар'єри

  3. в своєму власному темпі

  4. завантажити на свій ноутбук , о’

  5. рівень майстерності

  6. популярний додаток

  7. дати конкурентну перевагу

  8. умови для вступу

  9. виявити великі ринки >;

  10. побачити (розпізнати) можливість

  11. з уст в уста

  12. зміцнювати ділові контакти

  13. ’’без викрутасів” (без надмірностей)

  14. щоденник бронювання

С Write out the key words and phrases and make a short summary of the article BUSINESS COMMUNICATION SKILLS Job interview 16. Put the remarks in the correct order to make a dialogue, then

continue the talk:

  • That’s not a bad idea. You’ve already got a university degree, haven’t you?

  • I had an appraisal with the Personnel manager the other day, and...

  • That sounds like an absolute waste of time to me. What you need to do is an MBA at an institution like Insead, so that you end up with a decent qualification.

  • Yes, and I’m doing an evening course in accounting, but that only takes up about an hour a week.

  • Oh, really? How did it go?

  • Fine. We were talking about qualifications and career development, and she suggested I should consider doing a course in Business Administration.

'l