5. Below is an extract from a briefing session about setting up a corporate website. Complete it with the words from the box.

Let me start by saying that what we need to achieve is the of a

corporate website which is an effective sales and marketing . The first

thing we need to do is ask our information technology experts a few

questions. And the answers we need from the IT , as you can see from

this slide, concerns the hardware we require and the time we need to spend

the site. Now, while we ’re waiting for those answers, I suggest that

the marketing department start by preparing product and conducting

an online . My view is that the online survey should be modelled on

the questionnaires we used for our last market . Finally, I want the

department to organize regular meetings to keep everyone up-to-date

and informed. Now, any questions? ...

survey communications creation descriptions staff tool maintaining research

5. Answer the questions about the briefing session above:

1. What is the main objective of the website?

2. What areas do the IT experts need to answer questions about?

3. What will recent questionnaires be used for?

4. Which two departments are roles assigned to?

5. What does each of these departments have to do?

5. Read the text about advertising and give Ukrainian equivalents of the underlined words or expressions. The power of persuasion

Advertising is a means of communication between an organisation and its target audience using space or time purchased in the media (TV, radio, glossy magazines, newspapers, websites, billboards, etc.). Businesses generally use the services of advertising agencies to create advertising campaigns that use combinations of commercials, posters, print adverts or internet pop-ups in order to publicise their products or services and persuade consumers to buy. Increasingly, advertisers are using other forms of promotion to draw attention to what they want to sell. Nowadays, due to the growing diversity of media and the arrival of new technologies, consumers are getting better-informed and some of the traditional methods of advertising and marketing simply no longer work. But spending on advertising is expected to grow from year to year. How will the money be spent? There are plenty of alternatives to straightforward advertising. They range from public relations to direct mail and include consumer promotions (such as special offers), in-store displays, business-to-business promotions (like paying a retailer for shelf space), telemarketing, exhibitions, sponsoring events, product placements, product demonstrations (like parking car models in shopping malls and motorway service stations) and more. These have become such an inseparable part of the industry that big agencies are now willing to provide most of them. And the debate in the industry centres on the best way to achieve cost-effective results. All new developments pose huge creative challenges to the advertising business which continues to be relentlessly inventive.

Task for discussion:

Choose a poster advertisement that you find distasteful. Outline the reasons why you think it should be banned.

Use the words and expressions below:

Although ...	You should be careful...
Nevertheless ...	One solution might be ...
The most important	If you don’t... then ...
Above all else ...	In order to avoid
Despite the fact that...	Think about...
Contrary to popular opinion ...	Inevitably... r
For this reason ...	As a result...
Consequently ...	Be confident about...