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  1. Here are some unlikely situations. What would you do if any of them happened to you?

  1. Your firm said you had to take a cut in pay.

  2. A letter announcing your dismissal unexpectedly landed on your desk.

  3. You were invited to speak at a conference in London on ‘Commercial Farming in Space: Risks and rewards’.

  4. A competitor offered you a bribe to give away company secrets.

  1. Read the article from The Economist about how information technology is speeding up business decision-making and creating a real-time economy and do the tasks that follow:

YOU can't accuse Gary Reiner regularly checks whether his

of being verbose. Ask General listeners are still following: "Are

Electric's chief information officer you getting what you need?" a question, and you get an answer Anything else would be a

that is right to the point. And he disappointment. After all,America's GE is known for its obsessive quest for perfection. And Mr. Reiner heads the company's most important initiative: computerizing, or "digitizing", as much of its business as possible. That not only means buying and selling things online but, more importantly, setting up a digital nervous information system that connects everything involved in the company's business: IT systems, factories, employees, suppliers, customers and products.

GE's aim is to monitor everything in real time, Mr. Reiner explains, calling up a special spreadsheet on his PC: a "digital dashboard" with green, yellow and red colours that signal the status of programs that are critical to GE's business. If one of them stays red or even yellow for too long, Mr. Reiner gets the system to email the people in charge via the network. He can also see when he had to intervene the last time, or how individual applications — such as programs to manage book-keeping or orders

  • have performed.

As chief information officer, Mr. Reiner was the first in the firm to get a dashboard. Now all GE's senior managers have them. The principle is always the same: the dashboard compares how certain measurements, such as response times or sales or margins, perform against goals, and alerts managers (in real time) if they need to take action. GE, which has a long history of innovative business management, estimates that its digitisation efforts saved it $1.6 billion in just one year

.

A Answer the questions:

r What is Gary Reiner’s position at General Electric?

  • What is the principal objective of the company’s plan to improve its information system?

  • What reputation has GE acquired as a company?

  • Which groups of people are connected through GE's information network?

  • How does the digital dashboard help managers to make decisions?

В Read the sentences and find synonyms in the text for the underlined

words and phrases.

  1. GE chief information officer doesn’t like using more words than' necessary.

■ . . J

  1. The new system will (a) link together (b) all the component parts of the company’s business, (para 2)

  2. Gary Reiner uses a colour-coding system to check the (a) condition of key (b) software applications. He can then use the (c) interconnected computers to alert managers, (para 3)

  3. Using their (a) monitoring software, managers have access to certain (b)indicators of performance and can see how they (c) match the (d) objectives that have been fixed, (para 4)

  4. The firm (a) calculates that (b) adopting automated computer systems helped to (c) reduce spending by more than one billion dollars, (para 4)