Help always at hand: a mobile is a girl’s best friend

If it fits inside the pocket, keeps you (0) A as well in touch with your office, your mother and your children, it is (1) _____worth having. This is the (2)_____ of the (3)_____ ranks of female mobile-phone users who are beginning to (4)_____ the consumer market.

Although Britain has been (5)_____ to be one of the most expensive places in the world to (6)_____ a mobile phone, both professional women and (7)____ mothers are undeterred. At first, the mobile phone was a rich man plaything, or a businessman’s (8)-_____ symbol. Now women own almost as many telephones as men do – but for very different reasons.

The main (9)_____ for most women customers is that it (10)____ a form of communication back-up, wherever they are, in case of (11)_____ . James Tanner of Tancroft Communications says: “The (12)_____ of people buying phones from us this year were women – often young women – or men who were buying for their mothers, wives and girlfriends. And it always seems to be a questionof (13)____ of mind.

“Size is also (14)_____ for women. They want something that will fit in a handbag,” said Mr Tanner. “The tiny phones coming in are having a very big (15)_____ . This year’s models are only half the size of your hand.”

0	A safe	B secure	C guarded	D protected
1	A totally	B certainly	C absolutely	D completely
2	A vision	B vista	C view	D panorama
3	A swelling	B increasing	C boosting	D maximising
4	A master	B dominate	C overbear	D command
5	demonstrated	B shown	C established	D seen
6	A function	B drive	C work	D run
7	A complete	B total	C full-time	D absolute
8	A prestige	B fame	C power	D status
9	A attraction	B enticement	C charm	D lure
10	A supplies	B furnishes	C provides	D gives
11	A urgency	B emergency	C predicament	D contingency
12	A most	B preponderance	C majority	D bulk
	A tranquility	B calmness	C serenity	D peace
14	A crucial	B necessary	C urgent	D essential
15	A impact	B impression	C perception	D image

EXERCISEEXERCISE 10

Speak about SMS using the learnt vocabulary.