- •Содержание
- •Vocabulary
- •1. Read the text and find words/expressions which mean the following
- •2. Translate the following sentences into English
- •We are all global workers now
- •Действительный залог
- •Страдательный залог
- •1. Translate sentences from Russian into English paying attention to tenses:
- •2. Put the verbs in brackets into correct tense
- •1. Read the dialogue, translate the Russian remarks into English and act it out. Write the message using the given form.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •2. Make up letters according to the situations.
- •Unit 2. Carreers
- •Vocabulary
- •1. Read the text and find words/ expressions which mean the following:
- •2. Translate the following sentences into English:
- •Motivating high-calibre staff
- •1. Translate sentences from Russian into English using Complex Subject
- •2. Rewrite the following sentences using complex subject
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •344000, Г. Ростов—на – Дону,
- •2. Make up letters according to the situations.
- •Unit 3. Employment
- •Vocabulary
- •1.Read the text and find a word/expression which means the following
- •2.Translate the following sentences into English
- •How to select the best candidates – and avoid the worst
- •1. Translate the sentences from Russian into English using Complex Object or Complex Subject
- •2. Rewrite the following sentences using complex object or complex subject:
- •Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •2. Make up letters according to the situations.
- •Часть 2. Английский язык для студентов магистратуры по направлению «Экономика», профили «Управление рисками», «Финансовый аналитик» unit 1. Money
- •I Answer these questions individually. Then compare your answers with a partner.
- •II What do your answers to the questions in Exercise I say about your attitude to money?
- •Vocabulary
- •1. Match the definitions 1 to 6 with the financial terms a) to f).
- •2. Match the sentence halves.
- •3. Complete this report with the terms from Exercises I and II.
- •1. Before you read the articles decide which of these statements are true.
- •2. Work in pairs. Student a reads Article 1 below and Student b reads Article 2 on page 3. Complete the parts of the chart on page 5 which relate to your article.
- •Target Stores
- •3. Exchange information with a partner and complete the chart.
- •4. Read both texts and answer the questions. Which company:
- •5. Match the words to make word partnerships from the text.
- •6. Translate the following sentences from Russian into English.
- •1.Read and translate the sentences.
- •2. Translate into English.
- •3. Match the beginnings and the endings of the sentences.
- •4. Read and act out these mini-dialogues.
- •Subordinate clauses (Type 1) Subjunctive Mood
- •Unit 2. Innovation
- •Innovation! One cannot be forever innovating. I want to create classics.
- •Vocabulary
- •1. The nouns below are often used when talking about innovation. Check that you know the meanings of the words and phrases in the box and complete the extract from the talk below.
- •3. Look at the following list of twentieth-century innovations. In your opinion, which is:
- •1. Read the first three paragraphs of the article and answer these questions.
- •2. Read the rest of the article. Choose the correct heading for steps 1 to 6 of Lafley's model for innovation from the list below.
- •Inside Procter and Gamble's innovation machine
- •3. Find words or phrases in the article which mean the following:
- •4. Translate from Russian into English:
- •Can/could
- •1. Read and translate the sentences
- •2.Translate into English.
- •Modal verbs May/might Употребление
- •3.Read and translate these sentences.
- •4. Translate into English.
- •Modal verb Must Употребление
- •5. Read and translate the sentences.
- •6.Translate into English.
- •Modal verbs Should,shall Употребление
- •7. Translate into English.
- •8. Read and translate the sentences borrowed from newspaper.
- •9. Translate into English.
- •Personal Robot
- •Unit 3. Competition
- •4. Discuss these questions.
- •Nokia and the insistent ringing of competition
- •1.Answer these questions.
- •2. The following verbs related to competition all appear in the article.
- •3. Select the best alternative in each example below.
- •4. Translate the following sentences from Russian into English.
- •Образование
- •1. Read and translate the sentences.
- •2. Translate into English.
- •Часть 3. Английский язык для студентов магистратуры по направлению «Менеджмент», профиль «Финансовый менеджмент» unit 1. Banking management
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Open an account today
- •Vocabulary
- •1.Translate sentences from Russian into English paying attention to sequence of tenses.
- •Financing a loan
- •Unit 2. The european central bank
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Text a. Organisation of the european system of central banks (escb)
- •Употребление
- •1. Translate sentences from Russian into English paying attention to Gerund:
- •2. Read and act out these mini-dialogues:
- •Unit 3. The work of the stock exchange
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Stocks and Bonds. Their Classifications
- •Reported statements
- •Reported questions
- •Reported commands, requests, suggestions
- •1. Translate sentences from Russian into English paying attention to Reported speech.
- •Finding a job
- •Часть 4. Английский язык для студентов магистратуры по направлению «Торговое дело» unit 1. Climbing a career ladder
- •Tough interviews
- •1. Answer the following questions.
- •2. Agree or disagree with these statements. Explain your choice.
- •1. Translate sentences from Russian into English paying attention to Infinitive:
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Unit 2. Promoting innovation
- •4. You have to announce there will be no Christmas bonus. You would:
- •Innovation in marketing
- •1. Answer the following questions.
- •1. Translate sentences from Russian into English paying attention to Present Participle:
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Unit 3. Creativity in marketing thinking
- •Are You Left or Right Brained?
- •1. Answer the following questions.
- •2. Agree or disagree with these statements. Explain your opinion.
- •1. Translate sentences from Russian into English paying attention to Past Participle.
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Учебное пособие
- •344002, Ростов-на-Дону, ул. Б. Садовая, 69
1.Answer these questions.
1. What changes have taken place regarding:
a) the value of Nokia? b) Nokia's position in the market?
2. Why is Nokia no longer the leader in the mobile phone market?
3. What is preventing Nokia from regaining its position in the market?
4. Why is Samsung competitive successfully against Nokia?
5. Why was Nokia's first camera phone unsuitable for the Japanese market?
6. According to the writer, what advantage will South Korea have over Japanese and European companies in the future?
2. The following verbs related to competition all appear in the article.
-
crush match exceed regain dominate overtake rival
Which of the words in the box suggest the idea of:
1. being in a strong position? (2 verbs)
2. equality? (2 verbs)
3. moving in front of?
4. recovery?
5. doing better than?
3. Select the best alternative in each example below.
1. Our sales results (rivalled / exceeded) all our expectations.
2. After buying their largest competitor they totally (dominated / exceeded) the market.
3. Our factory (rivals / regains) many of our competitors.
4. After only three years, US sales (crushed / overtook) sales in Europe.
5. Following the bankruptcy of our main competitor we (overtook / regained) our position as market leader.
6. They can (match / dominate) us on price but not on quality.
7. We are going to (regain / crush) the competition with our new handset.
4. Translate the following sentences from Russian into English.
В 1983 году компания Nike разгромила компанию Adidas, своего главного конкурента.
Больше всего раздражает компанию Nike то, что компания Adidas переходит в лидеры рынка.
Компания Samsung выпускает дорогие телефоны, которые хотели бы иметь многие молодые люди.
Перед компанией Nokia стоят две проблемы, которые не позволяют ей завоевать авторитет на рынке.
Дизайн телефонов Nokia стал сильной стороной компании, т.к. она обошла компанию Motorola, когда превратила телефон в стильный и желанный товар для пользователя.
Вероятно, Nokia забыла первое правило современного дизайна — форма следует за функцией.
У компании Samsung есть свое преимущество, с которым Европейским конкурентам справиться сложнее: у корейского потребителя есть желание платить больше за новые электронные устройства.
Единственное, что усвоила компания Samsung и не усвоила компания Nokia, это создание телефона меньшего размера.
Компания Nike осталась инновационной благодаря тому, что разработала ассортимент обуви премиум класса в США и распространила свой товар по всему миру.
Компании Sony и Toyota совместили в своем продукте дизайн и технологии, так, как это не смогли сделать западные компании.
Grammar
Passive Voice
Образование
Времена страдательного залога |
Утвердительная форма |
Отрицательная форма |
Вопросительная форма |
Настоящее простое время |
About 80 per cent of their portfolio is invested. Около 80% процентов их портфеля инвестировано в США и Японии. |
The company is not required to report to parliament. Компания не обязана отчитываться перед парламентом. |
Is the company prepared to take all the risks? Компания готова принять на себя все риски? |
Прошедшее простое время |
The talks were held on April 2. Переговоры проходили 2 апреля. |
Fortunately the worst fears were not realized. К счастью, самые худшие опасения не оправдались. |
Were all the questions discussed yesterday? Вчера были обсуждены все вопросы? |
Будущее простое время |
The wholesalers will be informed in due time. Оптовики будут своевременно проинформированы. |
Their legal advisers will not be invited. Их юристы не будут приглашены. |
When will the calculations be made? Когда будут сделаны расчеты? |
Настоящее совершенное время |
This tax has been levied recently. Этот налог был введен совсем недавно. |
These targets have not been achieved. Эти плановые цифры не достигнуты. |
Have all the necessary documents been submitted? Представлены все документы? |