- •Содержание
- •Vocabulary
- •1. Read the text and find words/expressions which mean the following
- •2. Translate the following sentences into English
- •We are all global workers now
- •Действительный залог
- •Страдательный залог
- •1. Translate sentences from Russian into English paying attention to tenses:
- •2. Put the verbs in brackets into correct tense
- •1. Read the dialogue, translate the Russian remarks into English and act it out. Write the message using the given form.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •2. Make up letters according to the situations.
- •Unit 2. Carreers
- •Vocabulary
- •1. Read the text and find words/ expressions which mean the following:
- •2. Translate the following sentences into English:
- •Motivating high-calibre staff
- •1. Translate sentences from Russian into English using Complex Subject
- •2. Rewrite the following sentences using complex subject
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •344000, Г. Ростов—на – Дону,
- •2. Make up letters according to the situations.
- •Unit 3. Employment
- •Vocabulary
- •1.Read the text and find a word/expression which means the following
- •2.Translate the following sentences into English
- •How to select the best candidates – and avoid the worst
- •1. Translate the sentences from Russian into English using Complex Object or Complex Subject
- •2. Rewrite the following sentences using complex object or complex subject:
- •Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue
- •1. Translate the letters into English.
- •2. Make up letters according to the situations.
- •Часть 2. Английский язык для студентов магистратуры по направлению «Экономика», профили «Управление рисками», «Финансовый аналитик» unit 1. Money
- •I Answer these questions individually. Then compare your answers with a partner.
- •II What do your answers to the questions in Exercise I say about your attitude to money?
- •Vocabulary
- •1. Match the definitions 1 to 6 with the financial terms a) to f).
- •2. Match the sentence halves.
- •3. Complete this report with the terms from Exercises I and II.
- •1. Before you read the articles decide which of these statements are true.
- •2. Work in pairs. Student a reads Article 1 below and Student b reads Article 2 on page 3. Complete the parts of the chart on page 5 which relate to your article.
- •Target Stores
- •3. Exchange information with a partner and complete the chart.
- •4. Read both texts and answer the questions. Which company:
- •5. Match the words to make word partnerships from the text.
- •6. Translate the following sentences from Russian into English.
- •1.Read and translate the sentences.
- •2. Translate into English.
- •3. Match the beginnings and the endings of the sentences.
- •4. Read and act out these mini-dialogues.
- •Subordinate clauses (Type 1) Subjunctive Mood
- •Unit 2. Innovation
- •Innovation! One cannot be forever innovating. I want to create classics.
- •Vocabulary
- •1. The nouns below are often used when talking about innovation. Check that you know the meanings of the words and phrases in the box and complete the extract from the talk below.
- •3. Look at the following list of twentieth-century innovations. In your opinion, which is:
- •1. Read the first three paragraphs of the article and answer these questions.
- •2. Read the rest of the article. Choose the correct heading for steps 1 to 6 of Lafley's model for innovation from the list below.
- •Inside Procter and Gamble's innovation machine
- •3. Find words or phrases in the article which mean the following:
- •4. Translate from Russian into English:
- •Can/could
- •1. Read and translate the sentences
- •2.Translate into English.
- •Modal verbs May/might Употребление
- •3.Read and translate these sentences.
- •4. Translate into English.
- •Modal verb Must Употребление
- •5. Read and translate the sentences.
- •6.Translate into English.
- •Modal verbs Should,shall Употребление
- •7. Translate into English.
- •8. Read and translate the sentences borrowed from newspaper.
- •9. Translate into English.
- •Personal Robot
- •Unit 3. Competition
- •4. Discuss these questions.
- •Nokia and the insistent ringing of competition
- •1.Answer these questions.
- •2. The following verbs related to competition all appear in the article.
- •3. Select the best alternative in each example below.
- •4. Translate the following sentences from Russian into English.
- •Образование
- •1. Read and translate the sentences.
- •2. Translate into English.
- •Часть 3. Английский язык для студентов магистратуры по направлению «Менеджмент», профиль «Финансовый менеджмент» unit 1. Banking management
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Open an account today
- •Vocabulary
- •1.Translate sentences from Russian into English paying attention to sequence of tenses.
- •Financing a loan
- •Unit 2. The european central bank
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Text a. Organisation of the european system of central banks (escb)
- •Употребление
- •1. Translate sentences from Russian into English paying attention to Gerund:
- •2. Read and act out these mini-dialogues:
- •Unit 3. The work of the stock exchange
- •Vocabulary
- •1. Match these terms with their definitions.
- •2. Find a word or phrase in the text that has a similar meaning.
- •3. Find a word or phrase in the text that has the opposite meaning.
- •4. Translate the following sentences from Russian into English.
- •Stocks and Bonds. Their Classifications
- •Reported statements
- •Reported questions
- •Reported commands, requests, suggestions
- •1. Translate sentences from Russian into English paying attention to Reported speech.
- •Finding a job
- •Часть 4. Английский язык для студентов магистратуры по направлению «Торговое дело» unit 1. Climbing a career ladder
- •Tough interviews
- •1. Answer the following questions.
- •2. Agree or disagree with these statements. Explain your choice.
- •1. Translate sentences from Russian into English paying attention to Infinitive:
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Unit 2. Promoting innovation
- •4. You have to announce there will be no Christmas bonus. You would:
- •Innovation in marketing
- •1. Answer the following questions.
- •1. Translate sentences from Russian into English paying attention to Present Participle:
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Unit 3. Creativity in marketing thinking
- •Are You Left or Right Brained?
- •1. Answer the following questions.
- •2. Agree or disagree with these statements. Explain your opinion.
- •1. Translate sentences from Russian into English paying attention to Past Participle.
- •1. Read the dialogue, translate the Russian remarks into English and act it out.
- •2. Make up the dialogue according to the situation
- •Учебное пособие
- •344002, Ростов-на-Дону, ул. Б. Садовая, 69
1. Translate sentences from Russian into English paying attention to Present Participle:
Совокупный спрос падает, вызывая падения производства и сокращение занятости рабочей силы.
Увеличивающаяся производительность означает, что себестоимость тонны пшеницы будет всё время падать.
Профсоюзы, представляющие работников здравоохранения и учителей, сейчас являются крупнейшими в Великобритании.
Мы находимся в тесном контакте с фирмой, выпускающей этот тип оборудования.
Мы сейчас исследуем технологии, прибывшие по контракту.
Пытаясь увеличить эффективность производства, плановые органы должны определить, какие факторы являются наиболее значительными.
Самый крупный банк Германии высказал одобрение американской экономике, обеспечивающей лидерство перед европейской.
Role play
Improving production
1. Read the dialogue, translate the Russian remarks into English and act it out.
- О, здравствуйте! Как тесен мир! Что вы здесь делаете?
- I'm a member of the РАСО delegation. We're here to discuss the reasons for our brand's failure in Britain.
- Да, нам действительно хотелось бы, чтобы работа с вашей компанией была более успешной.
- We do our best. We've always looked into the future. We have good management who applies progressive management principles, we...
- Мне кажется, вы отталкиваете от себя все новое, вы просто боитесь нового. В этом причина всех ваших неудач. Я прав или неправ?
- Don't break my heart. I admit that we're stuck on old products, but we saw their breakup coming from miles away.
- Да, но все меняется. То, что было хорошо 10 лет назад, не пользуется спросом сегодня. Однако вы ведь даже слышать об этом не хотите. На нашем заседании я как раз собирался говорить об этом. Ну, не буду вас больше задерживать.
- Should I give you a call? I'd like to tell you about my new ideas.
- Нет, не надо. Давайте лучше встретимся в кафе напротив.
- It's a deal. Bye.
- До свиданья.
2. Make up the dialogue according to the situation
Omnibot is an electronic device. Otherwise it is called the Electronic Butler. It wakes a businessman in the morning with his favourite music, brings him his morning tea with the daily paper and responds to his commands by remote control. In the office it shows visitors around the company and at parties it delivers hors d'ouvres to his surprised friends. It has a strong plastic body and quiet rubber wheels. It is very simple to operate.
Role l
You have come up with a new original product. You think it is a breakthrough in modern service and indispensable for a businessman both at home and in the office. But many colleagues are skeptical about it. Try to convince them that your idea is worthwhile and needs developing and promoting. Prove that your idea meets a need not catered for at present.
Besides you believe that your product may save the company and give it an advantage over the competitors. Give your recommendations how to finance the production and how to promote the product profitably. To make your idea a reality you need a sponsor who will back you up and facilitate its actual implementation.
Use your target vocabulary and these communication strategies:
- make a suggestion
- show the purpose of the action
- hypothsize
- say that you believe it will happen
- elicit agreement
Role 2
You are from the Production Department. You think that the idea is interesting but unrealistic. Nobody will support it. Your company is in an underwater position now. You have neither finances nor facilities to start the production. You should think of taking some cardinal measures to improve the situation. Ask provocative questions about the product characteristics and the timeliness of its production at the stage when the company is so weak. Come up with your own idea of solving the problem.
Use your target vocabulary and these communication strategies:
- express a wish
- say that you are unwilling to do smth
- say that it is not real
- express uncertainty which reflects your perception of the situation
- recommend an action
The results of the test
Test determines your style of leadership. The column under which the most answers fall represents your most typical way of handling command.
A stands for authoritarian. Your view is simple: you give the orders and others are supposed to carry them out. Impatient of human frailty, you will drive your employees relentlessly and will not tolerate inefficiency, what ever the reason for it. This is an old-fashioned attitude but one still in vogue with many corporations. The big brass may respect you as a good manager, but you're not likely to win a popularity prize from subordinates.
D stands for democratic. You hesitate to exert authority and are solicitous of your employees' morale and self-respect. More of a chum than a boss, you're extremely popular with your staff and tend to spoil them a little. Your department may not be as efficient as some, but at least you keep everybody happy!
T is for team captain. Most experts on management regard your style of leadership as an ideal. Without relinquishing any of your authority, you work closely with your staff and keep morale and motivation high by involving them in the decision-making process and making them feel that each person's job is important as part of the team.
P is for passive. More of an administrator than a hands-on executive, you tend to avoid confrontation and human contact, preferring to set the policies, then let someone else carry them out. This can be an effective style of leadership, but to be successful, you'll need to surround yourself with a good number of capable and persuasive assistants.