- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Speaking
Useful language: Decision-making
Study the table below and then listen to the management of a retail group discussing the problem of their store in Paris. Tick the expressions in the Useful Language box that you hear.
Asking for the facts Can you bring us up to date? Can you give us the background? Where do we stand with …? |
Identifying needs We’ve got to get more information. We need more information about where we’re going wrong. |
Making a decision The solution, then, is to keep the store going. I think, on balance, we feel we should keep the store going. |
Making a suggestion We should sell out as soon as possible. Why don’t we sell out? |
Agreeing You’re absolutely right. I totally agree with you. |
Stating future action So, the next thing to do is … What we’ve got to do now is … |
Disagreeing I don’t agree with that at all. I totally disagree. |
Expressing doubt I am worried about the store’s location. I’m not sure about that. |
|
Ex. 1. Listen to a marketing consultant presenting her report to the management of a retail group. Complete these extracts.
I …… you review your product ranges as soon as possible.
What …… is more knowledge of the youth market.
I think …… a top executive to run that part of the business.
I’m …… with the furniture department.
I just …… it will ever make much money.
I also have …… about your stationery department.
The answer …… is to do something quickly.
So, this is …… now. In my opinion reduce your range of products, cut out the loss makers.
Ex. 2. Choose a section in the Useful Language box for each of the missing words and phrases 1 to 8.
Ex. 3. A. Role play this situation. You are board members of a manufacturing firm. As your company is making loss, you must cut costs. Hold a meeting to decide which one of this options to follow.
Cut factory workers’ wages by 10 per cent.
Pay no end-of-year bonuses.
Make 50 employees redundant.
Reduce everyone’s sales by 8 per cent.
Discuss the following issues:
What is the rate of GDP in Belarus/the USA/the EU?
Which countries in the world have the highest/lowest GDP?
Would selling a previously owned or older apartment building affect the GDP? Why?
How do changes in disposable income affect government purchases?
What examples of economic overconfidence do you know?
What measures do governments take to avoid overheating of economy?
What countries in the world are presently enjoying the highest rates of economic growth?
Summarize the information of the Unit to be ready to speak on Gross Domestic Product. Use the following prompts as a plan.
Give the definition of GDP.
Dwell on the components of GDP.
Speak on other measures of income in short.
Explain what gross national product is.
Give the definition of economic growth.
Comment on positive and negative impacts of economic growth.
