- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
The Real World
Various nongovernmental organizations (NGOs) organize protests against globalization. NGOs typically state that they represent the interests of poor, working, oppressed, and economically disadvantaged people. Critics view them as uninformed elitists, while supporters see them as fighting exploitation and economic injustice. In truth, some NGOs, such as Amnesty International, and the Red Cross, do much to alleviate misery and aid the suffering. Others indeed amount to radical fringe groups.
People from each type of NGO, as well as unaffiliated protesters, have targeted globalization as evil. They have mounted protests in Washington (against the international Monetary Fund and the World Bank), Seattle (against the World Trade Organization), Barcelona (against the European Union), Genoa (against the G-7), and Davos, Switzerland (against the World Economic Forum, which is sponsored by some 1,000 major corporations from across the industrialized world), to name a few.
B. Translate from Russian into English.
Глобализа́ция экономики – общие планетарные процессы изменения финансовых рынков и производственных ниш, в результате которых государства практически не контролируют массовое производство и потребление товаров. При непосредственном участии крупнейших банков мира выстраиваются принципиально новые политические связи, реализуемые с помощью надгосударственных институтов.
Из многочисленных организаций, занимающихся валютно-финансовыми проблемами, можно выделить Всемирный банк, Международный банк реконструкции и развития (МБРР), Международный валютный фонд (МВФ) и другие.
МБРР создан в соответствии с соглашением, подписанным в Бреттон-Вудсе (США) в 1944г. Целями МБРР являются:
помощь в реконструкции и развитии государств путем осуществления капиталовложений для восстановления экономики;
содействие частным иностранным инвестициям путём предоставления гарантий или участия в займах и иных капиталовложениях.
Штаб-квартира МБРР расположена в Вашингтоне.
МВФ – это специализированное учреждение ООН. МВФ имеет следующие цели:
содействие международному сотрудничеству путём создания механизма для обеспечения согласованных действий по международным валютным вопросам;
содействие сбалансированному росту международной торговли с целью повышения уровня занятости и реального дохода.
LISTENING
Cultural Awareness
A. Listen to the first part of an interview with Jeff Toms, Marketing Director at the International Briefing Centre at Farnham Castle, Surrey. He talks about training courses which prepare people for doing business internationally. Complete the list of issues that he mentions.
Issues covered by the training course.
……1 awareness.
Practical issues of ……2 and ……3 overseas.
Dealing with ……4.
Schooling: ………5 care; international security.
How of negotiate ……6.
Communication
telephone – e-mail – the ……7.
Presentation skills
the words you use;
the ……8 you use;
how to deal with ……9 and answers;
managing your ……10.
B. Listen to the second part of the interview. Jeff talks about the personality traits that help in doing business internationally. Which three personality traits does he consider to be important?
C. Listen to the third part of the interview. Which two cultural aspects does Jeff mention and what does he say about them?
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D. Which country would you like to visit on business? What would you like to know about the culture of this country before visiting? Think of some questions to ask. Use the topics listed above to help you. Add some others of your own.
SPEAKING
A.
Ex. 1. Match the questions with appropriate answers. Act out the conversation Meeting a visitor.
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B. Discuss the following issues:
How would you define globalization?
What are the causes of increasing globalization? Comment on them.
What are the pros and cons of globalization?
How does international co-operation influence the process of globalization?
What are six stages of economic integration?
What examples for cooperation in Western Europe and the former SU serve a vivid demonstration of the process of globalization?
What international organizations are the OECD and the APEC?
What is MNC?
Would you like to work for a multinational company?
Do you think the culture of your country is similar enough to those of neighbouring countries to have the same management techniques? Or are there countries nearby where people have very different attitudes to work, organization, and so on?
How would you explain the concept of ‘globalization’?
C. Find the information in the internet and make presentations on:
The World Bank and the World Bank Group
The IMF
The International Chamber of Commerce.
International organizations fighting against globalization.
The latest demonstrations against globalization.
Globalization.
Boeing and Airbus Industrie confrontation.
