- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
1. Verbs of change
Profits soared 18.5%.
Profits are falling.
Sales plummeted in January.
2. Prepositions
Profits rose 11% to $2.7 billion.
Profits have done up from 3 million to 4 million euros.
Our business grew by 10% last year.
There’s been a decrease in annual sales of 1 million euros.
Last years profits stood at 2.5 million pounds.
3. Different verb forms
The figures show a positive trend. (Present Simple)
We’re watching the trends carefully. (Present Continuous)
Last year we made a loss. (Past Simple)
In recent months our profits have risen dramatically. (Present Perfect)
If sales drop further, we’ll be in serious financial difficulty. (First Conditional)
Ex. 1. What kind of movement do the verbs below describe? Match them to the symbols. Then compare your answers with a partner. (Use some symbols more than once)
decline |
gain |
drop |
increase |
rocket |
plummet |
double |
fall |
halve |
level off |
triple |
recover |
decrease |
fluctuate |
improve |
peak |
rise |
zoom |
Which of the above verbs also have noun forms? What are they?
For example: to increase – an increase.
Ex. 2. Complete these sentences with appropriate prepositions.
1. Sales have increased ... €5m … €7m.
2. Sales have increased … €2m.
3. There has been an increase … €2m in our sales.
4. Sales now stand … €7 million.
5. Sales reached a peak … €7 million in July.
6. Sales reached a low point … €1 million in April.
B. Discuss the following issues:
What is the difference between fiscal and monetary policies?
How will you comment on Adam Smith’s words that “the only good budget is a balanced budget”?
What are the tools of fiscal policy?
Who carries out fiscal policy?
What are the effects of expansionary fiscal policy in the economy?
Can fiscal policy produce inflation?
What recent examples of fiscal policy in the world do you know?
Did they bring positive results for the economy?
Vocabulary
benefit n – льгота, привилегия
unemployment ~ – пособие по безработице
budget n – бюджет, смета
balanced ~ – сбалансированный бюджет (бюджет, в котором существует равновесие между доходами и расходами)
~ deficit/shortage – бюджетный дефицит
~ surplus – бюджетный профицит (превышение доходов бюджета над расходами)
effective demand – платежеспособный спрос
eliminate v – устранять, исключать, уничтожать, ликвидировать
fiscal policy – налогово-бюджетная/фискальная политика
contractionary ~ or tight/restrictive ~ – сдерживающая/жесткая фискальная политика
discretionary ~ – дискреционная фискальная политика
expansionary ~ or easy/free/loose ~ – стимулирующая/свободная фискальная политика
non-discretionary ~ – недискреционная фискальная политика
multiplier n – мультипликатор (означает численный коэффициент, показывающий, во сколько раз возрастает доход при данном расчете инвестиций)
~ effect – умноженное воздействие на доход
spending ~ – мультипликатор расходов
propensity n – склонность
~ to consume – склонность к потреблению
~ to save – склонность к сбережению
soar v – стремительно повышаться
tax n – налог
~ bracket – ступень налоговой шкалы
~ rate – ставка налога
~ revenue – доход от налогов, налоговые поступления
~ receipts – денежные поступления от налогов
income ~ – подоходный налог
progressive income ~ – прогрессивный подоходный налог
taxation n – обложение налогами, налогообложение
~ relief – налоговое послабление
velocity n – скорость обращения денег
welfare n – благосостояние, благополучие, достаток
~ system – система социального обеспечения
GLOSSARY
Automatic stabilizers are federal expenditures and tax revenues that automatically change levels in order to stabilize an economic expansion or contraction; sometimes referred to as non-discretionary fiscal policy.
Balanced budget is a budget when revenues and expenditures are equal during a given period.
Budget deficit is a budget in which government expenditures exceed government revenues in a given time period.
Budget surplus is a budget in which government revenues exceed government expenditures in a given time period.
Discretionary fiscal policy is the deliberate use of changes in government spending or taxes to alter aggregate demand and stabilize the economy.
Fiscal policy is the use of government spending and taxes to influence the nation’s output, employment, and price level.
Government debt (sometimes called public debt) consists of the total or accumulated borrowings by the government; it is the total dollar value of government bonds owned by the public (households, banks, businesses, foreigners, and other non-federal entities).
Monetarism is the simpler view that changes in monetary policy directly change aggregate demand and thereby prices, real GDP, and employment. Thus, monetarists focus on the money supply, rather than on the rate of interest.
Non-discretionary fiscal policy refers to the appropriate changes in the levels of government expenditures and taxes that occur automatically. This is called built-in stabilizers or automatic stabilizers.
Tax multiplier is the change in aggregate demand (total spending) resulting from an initial change in taxes.
