- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Income Statement
for the Month Ended October 31, 2005
Revenue: Rent Income |
|
200000 |
Expenses: Advertising Expense Salary Expense |
15000 40000 |
|
Total Expenses |
|
55000 |
|
|
145000 |
If expenses are greater than revenue, the difference (revenue subtracted from expenses) is identified as a net loss. Note that the first money column is used to list more than one item; the second money column is for totals (or a single item) and the results or the business operations for the fiscal period – net income or net loss. Double lines are ruled through both money columns to show a completed statement.
Capital Statement
The next financial statement to be prepared is a capital statement. This shows how owner’s equity has changed during a fiscal period. It starts with the beginning capital account balance. Any changes that occur are then listed. Possible changes in the owner’s equity are:
Increases |
|
Decreases |
|
|
|
De Van Loc’s capital statement is a simple one; only two items are involved.
De Van Loc Company
Capital Statement
for the Month Ended October 31, 2005
Beginning Balance, Oct. 1, 2005 |
|
515 000 |
Plus: Net Income |
|
145 000 |
|
|
660 000 |
Following are illustrations of capital statements with more changes (headings are omitted here):
Beginning Balance, Sept. 1, 2005 |
|
750000 |
Plus: Additional Investment |
100000 |
|
Net Income |
250000 |
|
|
350000 |
|
Less: Withdrawals |
150 000 |
|
Net Increase in Capital |
|
200 000 |
|
|
450 000 |
Task: Prepare a balance sheet for Maria’s Beauty Salon, use the following data:
Assets: Cash $ 1,750
Furniture and Fixures 8,900
Beauty Supplies 600
Liabilities: Regal Laundry 275
Mavelle Corp. 2,500
TRANSLATION
A. Translate the text into Russian.
Bookkeeping
Bookkeeping is writing down all the transactions arising from business activities which can be expressed in money. To run your business well you must know what money you have received, how much money you have spent and, most important of all, how you spent it. A bookkeeping system can provide you with that information. The books used for keeping records consist of a ledger and subsidiary books.
The ledger is the general book in which you enter almost all the figures arising from your business activities. A ledger consists of a number of accounts. A chart of accounts serves as an index to the ledger, and each account is numbered to facilitate the frequent references that are made to it. An account is a column in the ledger that has been given a specific name, e. g. Cash, Bank, Sales and etc.
The invoice book helps you to remember who owes the business money for goods and services you have sold but have not been paid for. When you have delivered a commodity or provided a service you send an invoice to the customer. You keep a copy of the invoice in the invoice book.
The purchase journal is used to write down details of goods and services bought on credit which is not yet paid for. The invoice you receive from the supplier is kept in the purchase journal until it is fully paid.
In the wages book you make notes about your employee names, wages, advance payments and so on.
B. Translate the abstract from Russian into English.
Закон Республики Беларусь «О бухгалтерском учете и отчетности» – один из основных нормативно-правовых актов, регулирующих вопросы организации бухгалтерского учета на уровне государства и субъектов хозяйствования. В нем сосредоточены основные положения по ведению бухгалтерского учета, используемые в дальнейшем органами государственного управления при разработке подзаконных актов.
Государственное регулирование бухгалтерского учета в Республике Беларусь обеспечивает единообразие ведения учета и составления бухгалтерской отчетности, достоверность отражения и своевременность поступления учетной и отчетной информации, обеспечение единых принципов исчисления налогов и сборов.
LISTENING
You will hear Sarah Brandston, an accountant in New York, talking about bookkeeping and tax accounting. Read the following questions, and then listen to the interview.
In which fields do most of Sarah Brandston’s clients work?
Why do they need an accountant?
What does Sarah Brandston describe as ‘the basic rule for accounting’?
An individual can do business as a self-proprietorship. Sarah Brandston mentions two other types of business. What are they?
Sarah Brandston says that bookkeeping is really a common sense way of keeping track of the income and expenses. What does she mean by common sense in relation to recording expenses?
SPEAKING
A.
Ex. 1. Four executives are discussing changes to company working practices. Listen to the meeting and answer these questions.
1. Why does Nancy think the open-plan office is a good idea?
2. Why are two of the people against introducing an open-plan office?
3. What proposal does Carl make to deal with the problem mentioned?
4. Why is Max against hot-desking?
5. What change in working practices does Nancy want?
Ex. 2. Listen again and tick the expressions in the Useful language box that you hear.
Interrupting Could I just say something? Excuse me, but could I just say… .
|
Dealing with interruptions Hold on. Can I finish the point? Let Stefan finish, please. I’d like to finish if I may. Just a moment… . |
Asking for clarification How do you mean, … ? What exactly are you saying? What exactly do you mean? Are you saying we need to… ? Sorry, I don’t follow you. Can you explain in more detail? |
Making proposals I suggest… . I propose that… . How about… . We could… . |
Clarifying What I mean is… . What I’m saying is… . No, I was thinking of… . To be more specific… . To clarify… . |
Rejecting proposals Sorry. I don’t think it’s/that’s a good idea. I’m not sure I agree with you there. It/That just won’t work. Well, I’m not happy about it/that. |
Ex. 3. Role play this situation. You are managers of a television production company, Zoom International. You are discussing these two proposals for changes to company policy. Use the expressions from the Useful language box.
Zoom International (ZI) could reduce costs by offering staff a 10% increase in salary instead of a company car. If ZI makes the change, staff will have to provide their own car for business use, using their own money.
ZI could increase security at their head office. At present, a security guard checks staff who enter the building. In future, staff will have to go through a barrier where they insert an identity card. If they do not have an identity card, they cannot enter the building. In addition, they must, at all times, wear an identity card with their photograph on it. There will be two female receptionists behind the barrier.
B. Case Study: Auric Bank.
Background
‘We constantly review our business in order to provide customers with excellent service at competitive prices. As part of our major reorganization, we’ve been looking at the cost of customer services. We have a range of options. We can make changes in-house, outsource call centres to areas within the UK or outsource off-shore to low-cost countries such as India.’
Graham Hammond, Chief Executive, Auric Bank.
The Chief Executive made the statement above to a group of investors three weeks ago. Auric Bank (AB) lost £1.5 billion last year because it invested in unprofitable areas of business. Since then AB has carried out a major review of its operations. It has concluded that:
customers believe AB is charging too much for its services;
AB no longer has the image of a ‘caring’ bank which is close to its customers and understands their needs;
the bank needs to reduce costs to boost its profits and share price.
To cut costs and increase efficiency, AB is now considering a number of options concerning the location of its call centres.
The call centres.
AB has approximately 2,500 employees working in three large call centres located in cities in the South of England. The company’s headquarters are in London. There are four options that the directors of the bank are considering.
Task: Work in groups of four. You are directors of AB.
Discuss the advantages of each option.
Try to persuade the other directors that your option is the right one for AB.
Option 1: Keep the call centers in-house.
Keep the call centres in their present locations but try to reduce costs by:
Using more part-time employees;
Reducing the hours of business of the centres;
Increasing the targets for the number of calls handled per hour.
Estimated cost of running the centres for the next five years: £16 million. Estimated savings by introducing changes above: £3 million.
Option 2: Outsource the call centres to a company based in South Africa.
Use Resource Plc, a Cape Town firm. They can set up the call centres in Cape Town and run them.
The firm has an excellent reputation for reliability and good service;
It has a lot of experience in running centres.
Cost of the contract with Resource Plc to run the call centres for the next five years: £8 million.
Option 3: Outsource the call centres to a company based in Scotland.
Use Orion Plc, a Scottish firm:
The firm is new; its managers are young;
It has several contracts with bi companies;
It is experienced in running call centres;
Some customers have complained in newspapers that the lines are always busy.
Cost of the contract with Orion Plc to run the call centres for the next five years: £10 million.
Option 4: Outsource the call centres to a company based in India.
Use X-source India, a company based in Bangalore.
X-source India is expanding fast;
It has contracts with several large US companies;
It has no problems hiring staff and its costs are low.
Cost of the contract with X-source India to run the call centres for the next five years: £5.5 million.
C. Summarize the information of the Unit to be ready to speak on Accounting. Use the following prompts as a plan:
definition of accounting;
definition of accounting system;
management/cost accounting;
financial accounting;
users of accounting information;
the difference between accounting and bookkeeping;
two types of accounting system – historical cost accounting and current cost accounting;
main accounting statements;
types of accountants and their functions.

Net
Income
Ending
Balance, Oct. 31, 2005
Ending
Balance, Sept. 30, 2005