- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Comprehension
Ex. 1. Expand the sentences.
Economists study the ways in which individuals and society choose to use… .
They are concerned with… .
About half of them are academic economists who… .
The other half of all economists work for… .
Government economists forecast… .
Business economists work for… .
Rather than take low-wage, big-industry job, people opt to… .
An individual hoping to start up a new company needs to have… .
Entrepreneurship is regarded to be… .
Ex. 2. Re-order the sentences to make a paragraph with a logical sequence.
The entrepreneur has no guarantee that this new business venture will be successful, and often invests his or her own savings in the business, meaning that the entrepreneur needs to be a risk taker.
The entrepreneur’s flair or talent ensures that the business becomes successful.
An entrepreneur begins with an idea and the forms of a new business.
The new organization begins producing goods or services.
Text 2
Read the text and answer the questions that follow. Get ready to speak on the degrees in economics.
Degrees in Economics
The amount of training required to become an economist in most countries abroad depends on the type of employment that a potential economist is seeking for.
A bachelor’s degree (four years of college) with a major in economics, finance and management is sufficient for many entry-level management positions. Most students studying at the university for the first time are undergraduate students (Am. E.) or graduate students (Br. E.). Bachelor’s degrees are generally qualification for such entry-level jobs as research assistants, trainee positions for management, or sales positions in most areas and corporations, for example, consulting firms or government departments. A Bachelor’s Degree in Economics teaches the student the fundamentals of economic theory and an understanding of the way that the balance of wealth, labor and products plays out in society. Students learn skills such as using analytical tools necessary to penetrate economic issues and gain an understanding of the way that businesses and markets function around the world. Typical courses for a Bachelor’s Degree in Economics include:
marketing;
accounting;
international Business;
industrial Organization;
corporate Strategy;
economic Modeling;
tax Strategy
statistics.
As positions increase in the amount of responsibility required, the amount of education required increases as well. Thus, master’s degrees are often needed for higher-level jobs in research or management. Students studying for a Master’s degree are called graduate students (Am. E.) or postgraduate students (Br. E.). The aim of the Master’s Degree program is to train specialists in the various sectors of economics, finance and management. It provides in-depth knowledge of international markets and economic policies, and examines the role played by public institutions and international bodies. Master’s degree programs typically take 1-2 years to complete, depending on the program. Most applicants for economist positions will have an advantage if they have a Master’s degree.
The Master of Business Administration Degree (M. B. A.) is a professional degree designed to prepare graduates for managerial roles in business and non-profit organizations. Graduates develop the necessary skills and problem-solving techniques that permit them to make an early contribution to management and eventually to move into broad, general management responsibilities at the executive level.
However, many top positions require a PhD. It is designed to prepare graduates for careers in the public and private sectors as well as academic institutions. The aim of the Ph. D. program is to equip students with an in-depth knowledge of the core fields of economics as well as provide them with more specialized knowledge of their field of specialization. A doctoral degree typically requires 3-4 years of full-time study to complete after obtaining a master’s degree. A doctoral degree program includes a lengthy dissertation, which involves independent research within the field of study that is usually published upon completion.
