- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Reading
Text 1
While reading the text, focus on the forms of business organization and pay attention to their advantages and disadvantages.
Forms of Business Organization
A business organization is often referred to as a business entity. A business entity is any business organization that exists as an economic unit.
A sole proprietorship is a business owned and usually operated by a single individual. Its main characteristic is that the owner and the business are one and the same. In other words, the revenues, expenses, assets and liabilities of the sole proprietorship are also the revenues, expenses, assets, and liabilities of the owner.
Advantages
A sole proprietorship is the easiest form of business to organize. It is easy to set up and dissolve it. The only legal requirements for starting such a business are a municipal licence to operate a business and a registration licence to ensure that two firms do not use the same name. A sole proprietorship offers the owner freedom and flexibility in making decisions. Major policies can be changed according to the owner’s wishes because the firm does not operate under a rigid charter. The other advantages are complete ownership of profits and lower tax rate.
Disadvantages
The owner is legally liable for all debts of the company because the financial condition of the firm is the same as the financial condition of the owner. A sole proprietorship may have difficulty in obtaining capital because lenders are leery of giving money to only one person who is pledged to repay. A proprietorship has a limited life, being terminated on the death, bankruptcy, insanity, imprisonment, retirement, or whim of the owner.
A general partnership is an enterprise owned by two or more individuals. A partnership agreement, oral or written, expresses the rights and obligations of each partner. Partnerships are common among businesses that provide professional services. Doctors, dentists, lawyers, accountants, brokers, and other professionals use this form of ownership to reduce overhead costs for each partner and to take advantage of each other’s expertise in various areas.
A limited partnership is enterprise in which one or more partners are granted limited liability, provided there is always at least one partner with unlimited liability who takes a more active part in managing the business.
Advantages
Partnerships, like sole proprietorships, are easy to set up. Complementary management skills are a major advantage of partnerships. Partnerships are a stronger entity than proprietorships: it is easier for them to attract new employees and raise additional capital. The other advantages are the following: even higher credit standing and better prospects for growth. Besides taxes are applied to individuals not to partnership,
Disadvantages
The major disadvantage of partnerships is that partners, like sole proprietors, are legally liable for all debts of the firm. In partnerships, the unlimited liability is both joint and personal. This means that the partners together are responsible for all the firm’s liabilities. If one of the partners cannot meet his or her share of the debts the other partner(s) must pay all debts.
Partnerships are not as easy to dissolve as sole proprietorships. Potential conflicts between partners are one of the disadvantages too.
Corporations are also referred to as limited companies. In limited companies, ownership is represented by shares of stock. The owners at an annual meeting elect a board of directors which appoints company officers and sets the enterprise’s objectives.
Advantages
Limited companies are the least risky from an owner’s point of view. Shareholders of corporations can only lose the amount of money they have invested in company stock. If an incorporated business goes bankrupt, owners do not have to meet the liabilities with their own personal holdings so the main advantages of corporations are limited liability of investors, ease of investing and withdrawing investment, ability to raise large amounts of capital and specialized management.
Disadvantages
Limited companies are taxed twice: on the profits they earn and on the dividends which come out of the profits. In proprietorships and partnerships earnings are only taxed once – as the personal income of the individuals involved.
A company must send each shareholder an annual report about the financial condition of the firm that results in the loss of financial confidentiality. Lack of motivation toward company goals among its hired managers is one of the disadvantages too.
There are other forms of business. A partnership set up to carry out a short-lived business project is called a joint venture.
Partnerships may be established that raise capital by selling portions of ownership on the open market in the form of stock certificates. Such an organization is called a joint stock company. It combines features of a partnership and corporation.
A very popular and rapidly growing form of business ownership is the franchise. This is a licensing arrangement that permits an individual to own his or her own business while benefiting from the use of the trademark. In other words, a company (franchiser) sells a licence to another company (franchisee), allowing the latter to produce and sell goods and services using its trademark. A franchiser has the right to control the quality of the goods and services produced by a franchisee. If it is not up to the mark, a franchiser has the right to withdraw its licence.
Small producers of goods or consumers of goods may form a cooperative in which production, marketing, or purchasing facilities are jointly owned and are operated mainly to provide a service to members rather than make a profit.
