- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Vocabulary
advanced technology – передовая технология
convergence n – сближение
~ of interests. – сближение интересов
consortium, n – консорциум (временное объединение международных компаний для достижения общей цели)
cross - border – adj - иностранный, зарубежный
division n – разделение
~ of labor – разделение труда
floating exchange rate – плавающий валютный курс
flow n – поток/движение
~ of trade, investment and financial capital – поток/движение торговли, инвестиций и финансового капитала
glocaliation n – глокализация
head office n – главный/головной офис
high-wage economies – страны с высокой заработной платой
information (and communication) technology – информационная технология
integrated p – всеобъемлющий, объединенный
labor-intensive job – трудоемкая работа
liberalization n – либерализация
~ of trade – либерализация торговли
localization n – локализация (адаптация к особенностям местного рынка)
low-wage economies – страны с низкой заработной платой
multinational adj – многонациональный.
pursuit n – погоня
~ of profits – погоня за прибылью
prosperity n – процветание
unprecedented ~ – беспрецедентное процветание
preserve v – сохранять
~ cultural identity – сохранить национальную cамобытность
return n – зд. оборот
to offer the great ~ предлагать самый быстрый оборот
“race to the bottom” – «гонка ко дну»
removal n – устранение
~ of controls – устранение контроля
safety laws – правила техники безопасности
scope n – масштабы, границы, возможности
slow-down n – замедление. снижение (темпов, скорости)
welfare benefits – социальные пособия
world-wide adj – мировой, всемирный
GLOSSARY
APEC is the Asia-Pacific Economic Cooperation, or APEC.
CIS is the Commonwealth of Independent States.
Economy of scale characterizes a production process in which an increase in the number of units produced causes a decrease in the average cost of each unit. Reduction in cost per unit resulting from increased production is realized through operational efficiencies.
EurAsEC is the Eurasian Economic Community.
Globalization means the integration and democratization of the world’s culture, economy, and infrastructure through transnational investments, rapid proliferation of communication and information technologies and impacts of free-market on local, regional and national economies. At its simplest, globalization refers to the trend for markets to become world wide in scope.
Glocalization is a combination of two words: globalization and localization. Companies that want to be successful in foreign markets should know the local cultural characteristics that affect the way business is done.
Multinational Corporation (MNC) is a corporation or enterprise that manages production establishments or delivers services in at least two countries.
OECD is the Organization for Economic Cooperation and Development.
6. Business administration
6.1. Company structure discovering connections
What types of business are popular in your country?
What kind of company would you like to work for: state-owned, private limited company, multinational cooperation, etc.? Why? Give your reasons.
Some people compare a small company to a family. In your view, is this analogy valid and useful? What are the benefits and risks of viewing a company as a family?
What do you think your first position after graduating from University will be? What are the qualities of an effective team player? What qualities could you contribute to a company after getting a degree?
