- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Vocabulary Focus
Ex. 1.
Study the meaning of the following words:
aim (n) – purpose, object;
end (n) – purpose, aim (to this end);
goal (n) – object of efforts or ambition;
objective (n) – object aimed at, purpose;
purpose (n) – that which one means to do;
target (n) – total which it is desired to reach.
Choose the right word in italics:
1. All our objectives/purposes were won.
2. The end/aim justifies the means.
3. For what goal/purpose do you want to go to Canada?
4. He has only one aim/target in life – to make a fortune.
Ex. 2. Complete the table by inserting the missing forms if possible
Noun |
Verb |
Adjective/Participle |
|
|
efficient |
|
accomplish |
|
implementation |
|
|
|
execute |
|
|
manage |
|
supervisor |
|
|
aspiration |
|
|
|
|
effective |
|
achieve |
|
|
|
stipulating |
process |
|
|
|
operate |
|
|
authorise |
|
Ex. 3. Match the words in column A with their synonyms in column B.
A |
B |
1) achieve (v) |
a) carry out (v) |
2) managerial (a) |
b) rationally (adv) |
3) control (v) |
c) top (a) |
4) efficiently (adv) |
d) accomplish (v) |
5) resources (n) |
e) direct (v) |
6) staff (n) |
f) rank and file |
7) upper (a) |
g) aim (n) |
8) operative (n) |
h) monitor/oversee (v) |
9) objective (n) |
i) inputs (n) |
10) implement (v) |
j) executive (n) |
11) generate (v) |
k) personnel (n) |
12) lead (v) |
l) initiate (v) |
13) hiring (n) |
m) recruitment (n) |
Ex. 4. Match the Russian word combinations with their English equivalents.
A |
B |
|
|
Ex. 5. Express in one word, use the words for reference:
person who controls a business;
ability to do sth expertly and well;
managed system designed and operated to achieve a specific set of objectives;
job analyzing, recruitment, and hiring individuals for appropriate jobs;
people who work directly on a job or task and have no responsibility for overseeing the work of the others;
to have a powerful or ambitious plan, desire, or hope to do or be something;
checking progress against plans, which may need modification based on feedback;
a plan for success in business;
a guide that stipulates rules, regulations and objectives;
a specific task or duty assigned to a business;
the ability of great perception, esp. of future developments.
Vision, manager, monitoring/controlling, organization, strategy, skill, mission, operatives, company policy, to aspire, staffing
Comprehension
Ex. 1. Answer the following questions.
What is management?
What types of resources is a manager in control of?
What are five managerial functions? Comment on them.
What two categories are organizational members divided into? How do operatives differ from managers?
What are the three levels of management authority? What functions do managers of every level perform?
Which of the following is not one of the five functions of management: planning, producing, implementing, controlling?
What is the difference between conceptual and interpersonal skills?
How can you define the business’s mission and vision?
What is the difference between the company policy and strategy?
Text 2
Read the text and do the tasks that follow.
