- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Key questions for the planning committee
Where will the visitors stay?
Who will meet them? What transport will be used?
What arrangements should be made for meals?
When will the business meeting take place?
What topics would be suitable for discussion at meals?
How will the visitors be entertained? Trips? Special events?
What gifts would be suitable? When and how should they be given?
Should there be local press and television coverage?
Is it necessary to provide an interpreter?
Any other ideas to develop a good relationship?
C. Summarize the information of the unit. Use the following prompts as a plan.
Common forms of business organization, their advantages and disadvantages.
Groups of companies according to the type of business activity they perform.
LTD and PLC.
The role of the Board of Directors.
Types of internal company structure.
Flotation.
Takeovers and mergers.
Vocabulary
asset (s) n – актив(ы)
fixed ~ – основные средства
current ~ – оборотные средства
bankruptcy n – банкротство
board n – совет
~ of directors – совет директоров
business entity – субъект хозяйственной деятельности
chairman n (Br. E)/president n (Am. E) – председатель совета директоров компании, президент
charter n – устав
be in charge of/to be liable for – руководить, быть ответственным
company n – компания
limited ~ (Ltd) – закрытая акционерная компания с ограниченной ответственностью (ЗАО)
public limited (plc) ~ – открытая компания с ограниченной ответственностью (ООО)
director n – директор
managing/executive ~ (Br. E.)/CEO (Am. E.) – управляющий [исполнительный] директор
marketing ~ – директор по маркетингу
non-executive director – член совета директоров, не являющийся исполнительным лицом компании
production ~ – руководитель производства
flotation n (Br. E.)/initial public offering (Am. E.) – размещение (займа)
joint a – совместный
~ venture – совместное предприятие
~ stock – акционерный капитал
liabilities n – долги, денежные обязательства, задолженность
liability n – ответственность, обязательство
manager n – руководитель
purchasing ~ – начальник отдела снабжения
personnel ~ – начальник отдела кадров
advertising ~ – руководитель рекламного отдела
home sales ~ – управляющий сбытом на внутреннем рынке
public relations ~ – руководитель по связям с общественностью
overseas sales ~ – управляющий экспортными операциями
merger n – слияние; объединение фирм в одну новую фирму
partnership n – товарищество
predator n – «хищник» (инвестор или спекулянт)
proprietor n – предприниматель, собственник
proprietorship n – предпринимательство
sole ~ – единоличное предпринимательство
stock exchange n – фондовая биржа
structure n – структура
line ~ линейная структура
line-and-stuff – линейно-штабная структура
functional ~ – (линейно-) функциональная структура
matrix ~ – матричная организационная структура
takeover n 1) взятие под свой контроль и управление; 2) поглощение компании
~ bid – предложение о поглощении
hostile ~ bid – «враждебное» предложение о поглощении
underwriter n – гарант размещения выпуска ценных бумаг
GLOSSARY
Assets of a company are all the things that it owns. The size of the company is measured in terms of its assets.
Current assets generally consist of cash, marketable securities, receivables, inventories and prepayments.
‘Dawn raids’ – is the time when the predator, or its agents, start buying shares in the target company as soon as the market opens in the morning, in the hope that they can catch the market by surprise and accumulate enough shares quickly without anyone quite realizing that a takeover is in the offing.
Fixed assets are assets which a company uses on a continuous basis such as property and machinery.
Flotation – the process of becoming a public limited company as the shares of the company are ‘floated’ on the stock market.
Liabilities are the sums of money which a company owes.
Limited company is a company that does not issue shares for public subscription and whose owners are legally responsible for only a part of any money that it may owe if it goes bankrupt.
Merger is the joining together of two separate companies or organizations so that they become one.
Partnership is a relationship in which two or more people, business or industries work together as partners.
Predator – a company attempting to buy up another firm in a hostile takeover bid.
Public limited company – is a limited company whose shares may be purchased by the public and traded freely on the open market.
Sole proprietor is a person who owns his own business and does not have a partner or any shareholders.
Takeover is the act of gaining control of a company by buying more of its shares than anyone else.
Underwriter is a financial advisor which guarantees to buy any shares that are unsold from the original application process.
‘White knight’ is a friendly company with which a hunted company would prefer to merge.
