- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Vocabulary Focus
Ex. 1. Study the difference between the following synonyms. Then use them in the sentences that follow.
Evaluate. If you evaluate something you decide on its significance, value, or quality after carefully studying its good and bad features.
Estimate. If you estimate an amount or quality you calculate it approximately, you make judgment about it based on the available evidence.
Appreciate. If you appreciate something, for example a piece of music or good food, you recognize and understand the good qualities or features that it has and like or admire it because of them.
They meet monthly to discuss policy and … the current political situation.
They really … the peace and quiet of rural Wales.
The hurricane caused damage … at 300 mln pounds.
How would you … our chances?
He is the kind of individual that’s very hard to... .
The lawyers … the property at 90 thousand pounds.
The builder … the cost of repairing of roof at 600 pounds.
It can explain why actual costs varied from costs... .
I would … the size of the garden at 1000 square metres.
Ex. 2. Complete the table by inserting the missing forms if possible.
Noun |
Verb |
Adjective/Participle |
profit |
|
|
transaction |
|
|
|
|
financial |
|
invest |
|
|
audit |
|
|
|
solvent |
record |
|
|
|
|
regulatory |
Ex. 3. Choose the right definition from column B to the words and expressions from column A.
A |
B |
|
a) transactions between the firm and its markets; |
|
b) writing down the details of transactions (debits and credits); |
|
c) keeping financial records, recording income and expenditure, valuing assets and liabilities, and so on; |
|
d) using all available accounting procedures and tricks, to disguise the true financial position of a company; |
|
e) recording and controlling of all the expenditures of an enterprise in order to facilitate control of separate activities; |
|
f) inspection and evaluation of accounts by a second set of accountants; |
|
g) transactions within a firm; |
|
h) local, state, and federal governments that levy taxes on individuals and businesses; |
|
i) calculating an individual’s or a company’s liability for tax. |
Ex. 4. Match the Russian word combinations with their English equivalents.
A |
B |
|
|
|
|
Ex. 5. Choose the right variant from the words given below.
1. The purpose of _______ is to provide financial information about the economic entity. 2. The _______ of creating accounting information are recording, classifying and summarizing. 3. Financial information provided by an accountant is needed by managerial _______ to help them plan the company’s activities. 4. The purpose of each business is to earn _______. 5. Every economic entity should stay _______, that is to have sufficient cash to pay debts. 6. The company that is unable to meet its obligations is called _______ . 7. To meet _______ of our society we need some knowledge of accounting.
Words for reference: challenge; insolvent; profit; solvent; decision makers; means; accounting.
Ex. 6. Find the sentences with the following expressions in the text and translate them into Russian.
Management accounting, external transactions, tax authorities, legal contract, non-profit organisations, financial statement, audit, cost accounting, creative accounting, bookkeeping.
Comprehension
Ex. 1. Answer the questions.
1. What is the definition of accounting?
2. What is accounting system?
3. What are the functions of accounting system?
4. What means are used for creating information?
5. What are business activities in accounting associated with?
6. What is the difference between external and internal transactions?
7. What is the subject matter of managerial/cost accounting?
8. What is the subject matter of financial accounting?
8. How can you define creative accounting?
9. Who are the users of accounting information? Why do they need it?
10. What is the difference between accounting and bookkeeping?
Text 2. As you read the text, focus on the main types of financial statements.
