- •Белорусский государственный университет
- •Тихомирова л. Б., Князева н. И., Рунцова э. В., Хведченя л. В.
- •Предисловие
- •Can you explain why you have chosen the profession of an economist?
- •Careers: Economist
- •Vocabulary Focus
- •1. K p. A. – one thousand per annum.
- •Ex. 4. Express in one word.
- •Degrees in Economics
- •Comprehension
- •Questions
- •Outstanding Economists
- •Michael Dell Timeline
- •Ingvar Kamprad Timeline
- •Example
- •A. Translate into Russian.
- •B. Translate into English.
- •Vocabulary academic adj – 1. Университетский; академический; учебный; 2. Чисто теоретический; 3. Фундаментальный (в противоположность прикладному)
- •Salary n – жалованье, оклад self-employed adj – обслуживающий свое собственное предприятие; работающий не по найму
- •2. Economics as a science
- •Economics as a Science
- •Vocabulary Focus
- •Satisfying People’s Wants
- •Economic Systems
- •Methodology
- •Economic Theory and Models
- •Useful language: How to make a presentation (Part 2).
- •Discuss the following questions.
- •Vocabulary
- •3. Microeconomics
- •3.1. Supply and demand
- •Supply and Demand
- •Vocabulary Focus
- •Text 2 Equilibrium: Mr. Demand, Meet Mr. Supply
- •Equilibrium
- •Elasticity
- •Ex. 2. Answer the questions on the text.
- •The Leisure Industry
- •B. Discuss the following questions:
- •Vocabulary
- •3.2. Market structure
- •Text 1 Market Structures
- •Monopoly
- •Vocabulary Focus
- •Comprehension
- •Three Pricing Strategies
- •Market Leaders, Challengers and Followers
- •Useful language: Negotiating.
- •Vocabulary
- •4. Macroeconomics
- •4.1. Basic national economy indicators
- •Gross Domestic Product
- •Vocabulary Focus
- •Other Measures of Income
- •Text 3 Economic Growth
- •Writing
- •Describing Innovations
- •Speaking
- •Useful language: Decision-making
- •Vocabulary
- •4.2. Economic business cycles and unemployment
- •Economic Business Cycles
- •Vocabulary Focus
- •Comprehension
- •Unemployment and its Costs
- •Types of Unemployment
- •W. H. Philips and the Philips Curve
- •Headhunting
- •A. Useful Language: Problem-solving.
- •Vocabulary
- •4.3. InflAtion
- •Meaning and Measurement of Inflation
- •Vocabulary Focus
- •Demand-Pull and Cost-Push Inflation
- •Inflation and the Real Interest Rate. Control of Inflation
- •Consumer Price Index Criticism
- •Vocabulary
- •4.4. Banking discovering connections
- •Types of Banks and their Functions
- •Vocabulary Focus
- •Banking in the usa
- •Text 3 Banking in the Republic of Belarus
- •Listening Central Banking
- •Vocabulary
- •4.5. Money and monetary policy
- •Money and its Functions
- •Vocabulary Focus
- •Supply and Demand for Money
- •Instruments of Monetary Policy
- •Monetary Policy during the Great Depression
- •Raising Business Capital
- •Vocabulary
- •4.6. Fiscal policy
- •Fiscal Policy
- •Vocabulary Focus
- •Other Issues in Fiscal Policy
- •Should the Government Intervene in the Business Cycle?
- •3. Different verb forms
- •Vocabulary
- •1. Verbs of change
- •2. Prepositions
- •5. The global economy
- •5.1. International trade
- •International Trade
- •Vocabulary Focus
- •Trade Barriers
- •The Banana Wars
- •Free Trade
- •Vocabulary
- •5.2. Globalization discovering connections
- •Globalization
- •Vocabulary Focus
- •Comprehension
- •Economic Cooperation
- •Text 3 Multinational Corporations: the Pros and Cons
- •Airbus Industrie
- •The Real World
- •Cultural Awareness
- •Vocabulary
- •6. Business administration
- •6.1. Company structure discovering connections
- •What types of business are popular in your country?
- •Reading
- •Forms of Business Organization
- •Vocabulary Focus
- •Comprehension
- •Types of Companies and their Structure
- •Takeovers and Mergers
- •Flotation
- •Advising Companies
- •Key questions for the planning committee
- •Vocabulary
- •6.2. Management
- •Nature of Management
- •Vocabulary Focus
- •Management Styles
- •Corporate Culture
- •What Makes a Good Manager?
- •Useful language: Managing meetings.
- •Vocabulary
- •Glossary
- •6.3. Accounting
- •What is Accounting?
- •Vocabulary Focus
- •Accounting and Financial Statements
- •The Accounting Profession
- •Business Documents
- •The Balance Sheet
- •Income Statement
- •Bookkeeping
- •Vocabulary
- •6.4. Marketing
- •Concept of Marketing
- •Vocabulary Focus
- •Marketing Mix
- •Text 3 The Four Major Promotional Tools
- •Writing
- •Why Brands Matter
- •Vocabulary
- •Uniqueness n – уникальность
- •6.5. Advertising
- •Advertising
- •Vocabulary Focus
- •How Companies Advertise
- •Ad advertising campaign advertising standards advertisement advertising budget advertising agencies print
- •From the History of Advertising
- •Designing an Advertising Campaign
- •Endorsement
- •Planning Advertising Campaign
- •Vocabulary
- •ЛитературА
- •English for Economists
- •Тихомирова л. Б., Князева н. И., Рунцова э. В.
- •220050, Минск, пр-т Независимости, 4.
Vocabulary
austerity n – строгая/крайняя экономия
~ program – режим строгой экономии
balance of payments – платежный баланс
boom n – экономический подъем
borrow v – брать взаймы
borrower n – должник, дебитор, заемщик
borrowing n – syn. loan – заем, кредит
capacity n – мощность
full ~ – полная нагрузка
productive ~ – производственная мощность
contraction n syn. ‘negative growth’ – сокращение
credit n – кредит, доверие, репутация
creditor n – syn. lender – кредитор
debt n – долг
to run up ~ – создавать задолженность, влезать в долги
depreciate v – обесцениваться
depression n – экономический спад
deteriorate v – ухудшаться
employment n – занятость
full ~ – полная занятость
expansion n – расширение; распространение
money ~ – увеличение объема (количества) денег
external adj – syn. exogeneous – внешний, наружный
inputs n – затраты
internal adj – syn. endogeneous – внутренний
lay off v – увольнять
output n – выпуск (продукции)
peak n – высшая точка, максимум ; пик
prosperity n – процветание, благополучие, экономическое процветание
rate n – ставка, тариф; расценка
interest ~ – процентная ставка, норма ссудного процента, учетный процент
unemployment ~ – уровень безработицы
recovery n – восстановление; оживление
share n – акция; доля, пай
~ prices – цена акций
slump n – резкое или внезапное падение (цен, спроса на товары)
trough n – самая глубокая точка (падения производства, цен); дно цикла
underconsumption n – недостаточное потребление
unemployment n – безработица
cyclical ~ – циклическая безработица
frictional ~ – фрикционная безработица
structural ~ – структурная безработица
long term ~ – длительная безработица
GLOSSARY
Business cycle is alternating periods of economic growth and contraction, which can be measured by changes in real GDP.
Cyclical unemployment is unemployment caused by the lack of jobs during a recession.
Frictional unemployment is unemployment caused by the normal search time required by workers with marketable skills who are changing jobs, initially entering the labour force, re-entering the labour force, or seasonally unemployed.
Full employment is the situation in which an economy operates at an unemployment rate equal to the sum of the frictional and structural unemployment rates.
Peak is the phase of the business cycle in which real GDP reaches its maximum after rising during a recovery.
Recession is a downturn in the business cycle during which real GDP declines.
Recovery is an upturn in the business cycle during which real GDP rises; also called an expansion.
Structural unemployment is unemployment caused by a mismatch of the skills required for existing job opportunities.
Trough is the phase of the business cycle in which real GDP reaches its minimum after falling during a recession.
4.3. InflAtion
DISCOVERING CONNECTIONS
During World War II, Americans could buy a loaf of bread for $0.15, a new car for less than $1,000 and an average house for around $5,000. In the twenty-first century, bread, cars, houses and just about everything else cost a lot more. Clearly, the world has experienced a significant amount of inflation over the last 60 years. When inflation surged to double-digit levels in the mid- to late-1970s, economists declared it public enemy No.1. Since then, public anxiety has abated along with inflation, but people remain fearful of inflation, even at the minimal levels developed countries have seen over the past few years.
Think and answer the questions:
Why should inflation cause concern?
Who do you think loses from inflation? Who wins from inflation?
How will you comment on this statement: “If everyone expects inflation to occur, it will.”
READING
Text 1
