- •Содержание
- •Unit I Text I. Foreign economic activities of ukraine
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar
- •Text II. World trade organization
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Reаding and speaking
- •Brainstorming
- •Grammar
- •Text III. The history of the wto
- •Vocabulary notes
- •Text IV. The wto agreemrnts
- •Intellectual property.
- •Brainstorming Session: Discus the Topical Questions
- •Unit II Text I. Business and investment opportunities in ukraine
- •Vocabulary notes
- •Case study Background information
- •Problem
- •Brainstorming Session
- •Text II. Ukraine’s business climate today
- •Vocabulary notes
- •Case study
- •Background information
- •Problem
- •Comprehension and Discussion Questions
- •Text III. Foreign trade policy of ukraine
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit III Text I. Between market economy and democracy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. The rise of the market dictatorship
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. The crash of western civilization: the limits of the market and democracy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. The death of the job
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Unit IV Text I. A New Economy for a New Century
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task
- •Text II. The Shape of a New World Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar Task
- •Text III. Redefining Progress in Global Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Globalization of world economy
- •Vocabulary notes
- •Case study
- •Background information
- •Problem
- •Brainstorming Session
- •Text V. International Digital Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Unit V Text I. International trade and international business
- •International business must decide:
- •International business:
- •Vocabulary notes
- •Comprehension and discussion questions:
- •Text II. World Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The History of World Trade
- •Text IV. Balance of Trade
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit VI Text I. Capital Investments
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Text II. The imf and the world bank
- •International Bank for Reconstruction and Development
- •Case study
- •Background information
- •Problem
- •Brainstorming session
- •Text III. The gold standard
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. The dollar purchasing power
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. International monetary system
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Word study
- •Grammar
- •Text III. Banking
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Retail banking on the internet
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text V. London’s role as a financial Centre
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text VI. Case study
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Unit VIII Text I. Accounting information and the capital flows
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar
- •Text II. Creating economic systems in the global marketplace
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. The fall of big business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Lower sales and marketing costs on the internet
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text V. Business and the environment: less is more – manufacturers are trying to cut their use of packaging materials
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit IX Text I. Support for Economic and Political Freedom
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Intellectual Property Historical Roots of the Problem
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The protection of intellectual property
- •Vocabulary notes
- •Text IV. Product safety and product liability
- •Vocabulary notes
- •Scanning reading
- •Text V. Contrct law
- •Problem
- •Unit X Text I. History of the European Union
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. The european union and its institution
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. European initiative for democracy and human rights
- •Text IV. Political and Economic Relations
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XI Text I. International involvement in business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Vocabulary notes
- •Text II. Six ways of entering a foreign market
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. International law and business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Abstract
- •Check yourself:
- •Vocabulary notes
- •Check yourself:
- •Brainstorming
- •Vocabulary notes
- •Grammar
- •Unit XII Text I. Transportation as Factor of Economic Development
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Transport and Environment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. Modern System of Communication
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Text IV. The us Transportation
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XIII Text I. Testing the market-finding out
- •Where to find information and advice
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text II. Factors to be Considered Before Deciding to Export
- •How will existing resources be affected?
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Export and import operations
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Typical international trade transaction
- •Comprehension and Discussion Questions
- •Text IV. Export as an important part of foreign trade
- •Unit XIV Text I. Opening up export markets
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Arranging business visits
- •Channels of communication
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task
- •Text II. The choice of countries for exporting
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Payment for export services
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XV Text I. Export and methods of payment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar Task:
- •Text II. Payment in advance
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The documentary letter of credit
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Contract of sale
- •Vocabulary notes
- •Text V. Documentary Collection
- •Vocabulary notes
- •Text VI. Open Account
- •Vocabulary notes
- •Unit XVI Text I. Education and economics
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Education and employment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Education as an economic asset
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text IV. Vocational Training in America and Europe
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XVII strategies in managing the staff Text I. What are the keys to successful problem solving?
- •Vocabulary notes
- •Text II. Situational leadership as the key to effectively managing people
- •Vocabulary notes
- •Text III. Business structure, staff of the enterprise
- •Vocabulary notes
- •Text IV. Application for work, study
- •Vocabulary notes
- •British Chevening Scholarship aplication form
- •Unit XVIII Business Resume and business interview Text I. What is it right resume?
- •Vocabulary notes
- •Text II. Business letter, fax message
- •Vocabulary notes
- •Your own letter of inquiry to the best hotel in the city;
- •Book seats on a plane.
- •Text III. Business interview
- •Vocabulary notes
- •Unit XIX Text I. Language and culture in business relations
- •Vocabulary notes
- •Text II. Business etiquette in ukraine
- •Etiquette
- •Text III. Good manners. How not to behave badly abroad (by norman ramshaw)
- •Supplement Documents samples sample letter of credit/1 (See Instructions on Page 2)
- •Instructions for letter of credit issued for deip bid
- •Certificate of origin
- •Contract For purchase and sale
- •Preamble
- •Subject of the contract
- •Requirement to the goods
- •Basic delivery terms and conditions
- •Price and total sum of the contract
- •Terms of payment
- •Acceptance terms and conditions
- •Container. Paking and markind
- •Force-majeure
- •Sanctions and reclamations
- •Arbitration
- •Other provision
- •Final provision
- •Legal addresses and bank requisites of the parties
- •Power of attorney
- •Доверенность
- •Assignment deed
- •Передаточный акт
- •Abbreviations
- •Литература
Vocabulary notes
to herald – известить
seminal – первый, изначальный
to enrich – обогащать
to yearn [jə:n] – жаждать, стремится
to spark – воодушевлять
to rage – бушевать, не затихать
to favor – поддерживать
to determine – определить
related right – подобное право
harsh enterprise – грубая предприимчивость
dissemination – распространение
to imbue – насыщать, пропитывать
sanctity – неприкосновенность, святость
thereby – таким образом, посредством этого
engender – порождать
ingenuity – изобретательность
Comprehension and Discussion Questions
What sparked a debate on economic freedom in the XVIII century?
What has finally determined the direction and speed of development of today’s economy?
What role does intellectual property play in supporting free economies?
Patent protection gives the economic security to writers, doesn’t it?
In what way does the 1948 Declaration of Human Rights support writers and investors?
Text II. Intellectual Property Historical Roots of the Problem
Intellectual property is neither a new nor a static concept. The grant by a state of some form of exclusive rights in their inventions to inventors originated in the early part of the 15th century in Venice and spread rapidly during the 16th century to Germany, France, the Netherlands, and England. It was early recognized that in a free market economy, patent protection provides the necessary incentive to invent, to disclose the invention, to invest in the commercial development of the invention, and to motivate others to add to the store of human knowledge by designing around the patented invention. The Statute of Queen Anne, enacted in 1709 in England, was the first true copyright statute and the first recognition of the source of the copyright interest in the creative act of authors the benefit of economic rewards, while the public receives the benefit of literature, music, and other creative works that might not otherwise be created or disseminated.
Trademarks are thought to date back at least 3,500 years to potters’ marks used to identify the source of fired clay pots. Jurisprudence and statutes for the protection of trademarks appear to date back “only” 350 years, to early 17th century England. Trademarks serve to indicate the origin or source of a particular product or service and, related to that, distinguish the goods or services of an enterprise from those of other enterprises. Trademarks also serve an important consumer-protection function in establishing the link between a good or service and its source. The consumer knows, therefore, whom to turn to if he or she receives poor goods or services. Trade secret protection is an integral part of honest business practices – if information is not generally known, has commercial value, and the owner takes reasonable steps to protect it, it should be protected. Trade secrets are often the oil that lubricates a technology transfer agreement. Without it, the parties to an agreement find it difficult or impossible to freely exchange the information vital to making the agreement work.
Laws for the protection of intellectual property are not static but change in concert with changes in technology and society. In Book 2, chapter III of The Wealth of Nations, Adam Smith stated that the labor of persons we now call “performers” is “like that of menial servants, unproductive of any value, and does not fix or realize itself any permanent subject, or vendible commodity, which endures after that labor is past, and for which an equal quantity of labour could afterwards be procured.” He concluded that, “like the declamation of the actor, the harangue of the orator, or the tune of the musician, the work of all of them perished in the very instant of its production.” In 1776 it was not possible, of course, to fix a performance in a tangible medium. Today, a multimillion dollar worldwide industry has been built around the fixation of performances in videos, cassette tapes, and compact disks.
It is these changes in technology that cause the greatest challenges and greatest opportunities to the intellectual property system. It is a large part of the reason that the norms in the field of intellectual property developed so rapidly in the 20th century – the century that saw the creation of photocopiers, radio, television, videocassette recorders, cable television, satellites, computers, and the Internet.
