- •Содержание
- •Unit I Text I. Foreign economic activities of ukraine
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar
- •Text II. World trade organization
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Reаding and speaking
- •Brainstorming
- •Grammar
- •Text III. The history of the wto
- •Vocabulary notes
- •Text IV. The wto agreemrnts
- •Intellectual property.
- •Brainstorming Session: Discus the Topical Questions
- •Unit II Text I. Business and investment opportunities in ukraine
- •Vocabulary notes
- •Case study Background information
- •Problem
- •Brainstorming Session
- •Text II. Ukraine’s business climate today
- •Vocabulary notes
- •Case study
- •Background information
- •Problem
- •Comprehension and Discussion Questions
- •Text III. Foreign trade policy of ukraine
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit III Text I. Between market economy and democracy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. The rise of the market dictatorship
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. The crash of western civilization: the limits of the market and democracy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. The death of the job
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Unit IV Text I. A New Economy for a New Century
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task
- •Text II. The Shape of a New World Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar Task
- •Text III. Redefining Progress in Global Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Globalization of world economy
- •Vocabulary notes
- •Case study
- •Background information
- •Problem
- •Brainstorming Session
- •Text V. International Digital Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Unit V Text I. International trade and international business
- •International business must decide:
- •International business:
- •Vocabulary notes
- •Comprehension and discussion questions:
- •Text II. World Economy
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The History of World Trade
- •Text IV. Balance of Trade
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit VI Text I. Capital Investments
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Text II. The imf and the world bank
- •International Bank for Reconstruction and Development
- •Case study
- •Background information
- •Problem
- •Brainstorming session
- •Text III. The gold standard
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. The dollar purchasing power
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. International monetary system
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Word study
- •Grammar
- •Text III. Banking
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Retail banking on the internet
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text V. London’s role as a financial Centre
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text VI. Case study
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Unit VIII Text I. Accounting information and the capital flows
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar
- •Text II. Creating economic systems in the global marketplace
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. The fall of big business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Lower sales and marketing costs on the internet
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text V. Business and the environment: less is more – manufacturers are trying to cut their use of packaging materials
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit IX Text I. Support for Economic and Political Freedom
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Intellectual Property Historical Roots of the Problem
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The protection of intellectual property
- •Vocabulary notes
- •Text IV. Product safety and product liability
- •Vocabulary notes
- •Scanning reading
- •Text V. Contrct law
- •Problem
- •Unit X Text I. History of the European Union
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. The european union and its institution
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. European initiative for democracy and human rights
- •Text IV. Political and Economic Relations
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XI Text I. International involvement in business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Vocabulary notes
- •Text II. Six ways of entering a foreign market
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. International law and business
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Abstract
- •Check yourself:
- •Vocabulary notes
- •Check yourself:
- •Brainstorming
- •Vocabulary notes
- •Grammar
- •Unit XII Text I. Transportation as Factor of Economic Development
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Transport and Environment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. Modern System of Communication
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Make up English-Russian pairs choosing the suitable equivalents.
- •Make up Russian-English pairs.
- •Text IV. The us Transportation
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XIII Text I. Testing the market-finding out
- •Where to find information and advice
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text II. Factors to be Considered Before Deciding to Export
- •How will existing resources be affected?
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Export and import operations
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Typical international trade transaction
- •Comprehension and Discussion Questions
- •Text IV. Export as an important part of foreign trade
- •Unit XIV Text I. Opening up export markets
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Arranging business visits
- •Channels of communication
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task
- •Text II. The choice of countries for exporting
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Payment for export services
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XV Text I. Export and methods of payment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Grammar Task:
- •Text II. Payment in advance
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text III. The documentary letter of credit
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text IV. Contract of sale
- •Vocabulary notes
- •Text V. Documentary Collection
- •Vocabulary notes
- •Text VI. Open Account
- •Vocabulary notes
- •Unit XVI Text I. Education and economics
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Text II. Education and employment
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text III. Education as an economic asset
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Practical Task:
- •Text IV. Vocational Training in America and Europe
- •Vocabulary notes
- •Comprehension and Discussion Questions
- •Unit XVII strategies in managing the staff Text I. What are the keys to successful problem solving?
- •Vocabulary notes
- •Text II. Situational leadership as the key to effectively managing people
- •Vocabulary notes
- •Text III. Business structure, staff of the enterprise
- •Vocabulary notes
- •Text IV. Application for work, study
- •Vocabulary notes
- •British Chevening Scholarship aplication form
- •Unit XVIII Business Resume and business interview Text I. What is it right resume?
- •Vocabulary notes
- •Text II. Business letter, fax message
- •Vocabulary notes
- •Your own letter of inquiry to the best hotel in the city;
- •Book seats on a plane.
- •Text III. Business interview
- •Vocabulary notes
- •Unit XIX Text I. Language and culture in business relations
- •Vocabulary notes
- •Text II. Business etiquette in ukraine
- •Etiquette
- •Text III. Good manners. How not to behave badly abroad (by norman ramshaw)
- •Supplement Documents samples sample letter of credit/1 (See Instructions on Page 2)
- •Instructions for letter of credit issued for deip bid
- •Certificate of origin
- •Contract For purchase and sale
- •Preamble
- •Subject of the contract
- •Requirement to the goods
- •Basic delivery terms and conditions
- •Price and total sum of the contract
- •Terms of payment
- •Acceptance terms and conditions
- •Container. Paking and markind
- •Force-majeure
- •Sanctions and reclamations
- •Arbitration
- •Other provision
- •Final provision
- •Legal addresses and bank requisites of the parties
- •Power of attorney
- •Доверенность
- •Assignment deed
- •Передаточный акт
- •Abbreviations
- •Литература
Vocabulary notes
leadership – руководство, руководители
concept – понятие, идея, общее представление, концепция
outstanding – выдающийся
attempt – попытка
accomplish – выполнять, заканчивать, завершать, доводить до конца
be engaged – быть занятым
fairly – справедливо
mutual – совместный, общий
reward – вознаграждать
self-interest – личная заинтересованность
predict – предрекать, предвещать, предвидеть
indicate – указывать
guidance – руководство
emphasize – подчеркивать
tend – иметь тенденцию, склоняться к чему-либо
combine – соединять, совмещать
perceive – понимать, осознавать, различать, чувствовать
clarification – очищение, объяснение, выяснение
Ex. 1. Translate the sentences into Russian:
The concepts of Situational Leadership are used by many companies and organizations throughout the world.
The program provides managers with a practical approach to achieve the best results from their people.
He manages people fairly for mutually rewarding and productive purposes.
The effective leader can be engaged in different types of behaviour.
Relationship behaviour emphasizes two-way communication with followers.
Task behaviour provides guidance and direction.
Ex. 2. Make up sentences with the words and word combinations:
leadership, a leader, to lead;
to define, definition, definite;
to be engaged, to engage, engagement:
to reward, rewarding, a reward;
to predict, predictable, prediction;
guidance, to guide, a guide-book;
to combine, combination, combined.
Ex. 3. What would you say if you took part in these dialogues? Dramatize them.
Have you ever heard about the notion “Situational Leadership”? I know that this theory is popular in the countries of Western Europe. What’s your opinion about it?
I suppose that……………………………………………………………………
I consider that real leadership means managing people fairly for mutually rewarding and productive purposes. But do we always contemplate it in the everyday life?
You are right……………………………………………………………………
what type of behaviour is your leader engaged in?
I consider that……………………………………………………………………
I prefer to deal with leaders who have relationship behaviour rather than task behaviour. And what about you?
I don’t agree with you, because…………………………………………………
Text III. Business structure, staff of the enterprise
Each company, firm, joint venture, stock-holding company, concern, bank, fund has its own complicated business structure and the staff which is necessary for the work. But still there are some general principles how to organize the work at the enterprise.
The Managing Director or the Chief Executive or President is the head of the company. The company is usually run by a Board of Directors – each Director is in charge of a department. The Chairman of the Boards is in overall control and may not be the head of any one department.
Vice-President or Vice-Chairman is at the head of the company if the President or the Chairman is absent or ill.
Most companies have Finance, Sales, Marketing, Production, Research and Development, Personnel, Tax, Logistics Departments. These are the most common departments, but some companies have others as well.
Most departments have a Manager, who is in charge of its day-to-day running, and who reports to the Director. The Director is responsible in each Department report to the Manager.
Let’s dwell on some positions in details.
General Manager – Supervise and leads the company’s employees. Maintains relations with customers, executes sales contracts and provides problem analysis and resolutions. Represent the company at fairs and distributors’ conferences. In some companies maintains a local warehouse. Provides quality audits. Self-motivated, decision maker.
Sales Manager – Managers the sales staff of a company, supervises sales activity including a staff of sales representatives, plans and achieves target sales revenues and maintains a positive relationship between the company and its clients. Must have extensive sales experience, often as many as 5 years in the position of sales representative before moving up to the position of sales manager. Excellent communication and management skills are required. The person must be a proven problem solver and possess management skills necessary to develop a sales team.
Finance and Administration Manager – Must have strong accounting experience including maintenance of Internal Controls, costing, budgeting, forecasting and the development of Management Information System. Must possess proven general management skills, including development of Logistics and Administration System to support a rapidly growing business.
Marketing Manager – Manages marketing department. Plans, directs and executes all marketing and related activities. Initiates and/or implements advertising strategy and promotional programs. Oversees creative effort and media plans. Must have 3 year commercial experience, strong interpersonal skills, ability to manage a team and lead personnel, excellent communication skills, computer literacy.
Customer Service Manager – Finds proper persons, organizes and supervises the jobs of Customer Service Clerk, Receptionist. Provides the solution for all existing conflict situations. Provides information and orders forms for distributors, directors. Prepares monthly reports regarding performance of distributors.
Product Development Manager – Develops branded products for the company. Prepares a brief of the project, a timeline with priorities and option for the successful competition of the project. Researches on potential facilities, provides competitors’ analysis. Realizes market research on product quality and packing. Negotiates with the producer.
Training Manager – Organizes and supervises trainers, develops and implements training courses for distributors, directors, staff, etc. Learns the existing training practice in other countries with the aim to extract, develop and implement the best ideas in Ukraine. Tests courses to satisfy all distributors’ and directors’ needs in training.
Forecast, Supply and Transport Supervisor – Makes monthly forecasts of all products. Works with a company software system (product Forecast). Provides logistics, works with suppliers concerning shipments of product to Ukraine. Arranges shipments to Service Centers in Ukraine.
Treasury, Budget Specialist – Realizes treasury and cash flow management. Prepares, review and monitors reports on all capital expenditure projects. Provides budget cycle and management reporting. Ensures the company’s costing system. Deals with internal projects, company’s legal documents. Coordinates all insurance matters. Trains and develops staff in functional expertise.
Sales Representative – Realizes coordination of commercial activities. Conducts negotiations with customers. Markets intelligence functions targeting new customer group identifying business opportunities and introduction of new technologies. Is responsible on and controls the selling activities in the frame of the regional strategy. Frequently travels to customers. Must have the following qualifications: Engineering, degree in some sphere, 3-5 year experience in the chosen field.
Financial Controller – Develops accounting policies and procedures. Input and oversees confidential and complex transactions. Implements auditing techniques that ensure accuracy of financial results. Analyzes data and provides recommendations to senior management for improvement. Prepares consolidated result. Provides financial analysis. Improves internal controls. Must have University education, be well-organized, accurate, detail-oriented personality.
