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- •Предисловие
- •1. Read and translate the text "Definition of Management".
- •Vocabulary on the text .
- •18. Read the following information and answer the questions.
- •Is Mary a manager?
- •12. Complete the following sentences using the information from the text. Translate the sentences into Russian.
- •13. Answer the following questions on the text.
- •14. Agree or disagree to the following. Correct wrong statements.
- •15. Arrange the sentences according to the text.
- •16. Formulate the theme of each paragraph and make up a plan of the text.
- •17. Say what you have learnt about management.
- •1. Read and translate the text "Management".
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. Insert prepositions where necessary.
- •8. In the text find sentences with the infinitives and define their functions.
- •9. Translate the sentences into Russian. Mind infinitives and their functions.
- •10. Find in the text the words which describe or mean the following.
- •11. In the text find definitions of:
- •12. Answer the following questions on the text.
- •13. Agree or disagree to the following. Correct wrong statements.
- •14. Arrange the sentences according to the text.
- •15. Formulate the theme of each paragraph and make up a plan of the text.
- •17. Translate into English.
- •1. Read and translate the text "Early Management Thought". Text c. Early Management Thought
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •11. Say what you have learnt about the first application of management techniques.
- •12. Summarize the information of texts a, b, and c and speak on management using the plan:
- •1. Read and translate the text "Foundation of Modern Management".
- •2. Answer the questions.
- •3. Study the scheme and speak on the emergence of modern management thought.
- •1. Read and translate the text “Scientific management”. Text b. Scientific Management
- •Vocabulary on the text.
- •2. Give English equivalents.
- •3. Give Russian equivalents.
- •8 Find in the text the words which describe or mean the following.
- •9. Complete the sentences according to the text.
- •10. Answer the questions on the text.
- •11. Agree or disagree to the following. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •13. Formulate the theme of each paragraph and make up a plan of the text.
- •14. Say what you have learnt about
- •1. Read and translate the text “Administrative Management”. Text c. Administrative Management.
- •2. Give English equivalents.
- •3. Give Russian equivalents.
- •7. Complete the sentences by translating the words and word combinations in brackets. Mind the tense forms of the verbs.
- •8. Insert prepositions.
- •9. In the text find the words which describe or mean the following.
- •10. Answer the questions on the text.
- •11. Agree or disagree to the following. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •13. Formulate the theme of each paragraph and make up a plan of the text.
- •14. Say what you have learnt about the representatives of administrative management and the Fayol’s achievements in this sphere.
- •1. Read and translate the text “Human Behavior”. Text d. Human Behavior
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. Insert prepositions.
- •8. Find in the text the words which describe or mean the following.
- •9. Answer the following questions on the text.
- •10. Agree or disagree to the following. Correct wrong statements.
- •Unit 3. Management as a Matter of Fact.
- •Text a. Management as an Art, a Science and a Profession.
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. Paraphrase the sentences.
- •8. Insert prepositions.
- •9. Translate the sentences paying attention to the participles. State their form and the function.
- •10. Find in the text the words which describe or mean the following.
- •11. Answer the questions on the text.
- •12. Agree or disagree to the following. Correct wrong statements.
- •13. Arrange the following sentences according to the text.
- •15. Formulate the theme of each paragraph and make up a plan of the text.
- •16. Say what you have learnt about. Use ex. 14.
- •1. Read and translate the text "Areas of Management."
- •Areas of Management
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. A) Insert prepositions. Horizontal Dimension: Responsibility Areas
- •The Management Hierarchy.
- •9. Find in text b the words which describe or mean the following.
- •10. In text b find definitions of:
- •11. Answer the questions on the text.
- •12. Agree or disagree to the following. Correct wrong statements.
- •13. Arrange the sentences according to the text.
- •14. Formulate the theme of each paragraph and make up a plan of the text.
- •15. Say what you have learnt about:
- •16. Translate into English.
- •1. Read and translate the text "Management Functions".
- •Text a. Management Functions
- •Vocabulary on the text.
- •2. In the text find the derivatives of the given words.
- •13. In the text find the definitions to the following terms.
- •14. Answer the following questions on the text.
- •10. Find in the text the words which describe or mean the following.
- •11. Match the term on the left with its definition on the right.
- •12. A)Fill in the blanks with the most appropriate words given below.
- •15. Agree or disagree to the following. Correct wrong statements.
- •16. Determine which of the management functions is demonstrated by each sentence.
- •17. Arrange the sentences according to the text.
- •18. Complete the schemes according to the text.
- •19. Formulate the theme of each paragraph and make up a plan of the text.
- •20. Using the scheme of ex. 18 and the plan say what you have learnt about
- •Organizing and staffing the structure.
- •21. What would make a good manager?
- •1. Read and translate the text “Types of Managers” Text b. Types of Managers
- •Vocabulary on the text.
- •Give English equivalents.
- •Give Russian equivalents.
- •5. Match the words having the opposite meaning.
- •7. A) Insert prepositions.
- •8. Fill in the blanks with a word or word combination from the text.
- •9. Find in the text the words which describe or mean the following.
- •10. Read the text and formulate definitions of:
- •11. Answer the questions on the text.
- •12. Agree or disagree to the following. Correct wrong statements.
- •13. Arrange the sentences according to the text.
- •14. Formulate the theme of each paragraph and make up a plan of the text.
- •15. Say what you have learnt about the types of managers.
- •1. Read and translate the text “Management Skills.” Text c. Management Skills
- •Vocabulary on the text.
- •2. Give English equivalents.
- •3. Give Russian equivalents.
- •7. A) Insert prepositions.
- •8. Find in the text the words which describe or mean the following.
- •9. Read the text and formulate definitions of:
- •10. Answer the following questions on the text.
- •11. Agree or disagree to the following. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •13. Formulate the theme of each paragraph and make up a plan of the text.
- •14. Say what you have learnt about the management skills at different levels of the hierarchy.
- •15. Summarize the information of texts a, b, and c and speak on management functions, skills and hierarchy. Test yourself. Management
- •1. Read and translate the text "Marketing".
- •Vocabulary on the text.
- •2. Give English equivalents.
- •3. Give Russian equivalents.
- •7. Insert prepositions.
- •8. In the text find the sentences containing a) Participle II and the Infinitive. Define their functions. B) Modal Verbs and their equivalents.
- •9. A) Translate the following sentences into Russian. B) Define the meaning and the role of the word ‘unless’ in the sentences.
- •10. Match the words in the box with their definitions given below.
- •11. A) From the text write out the definitions of:
- •12. Answer the following questions.
- •13. Agree or disagree. Correct wrong statements.
- •14. Arrange the sentences according to the text.
- •15. Formulate the theme of each paragraph and make up a plan of the text.
- •16. Say what you have learnt about marketing from text a and ex.7(b), p. 71.
- •1. Read and translate the text "The Evolving Discipline of Marketing ". Text b. The Evolving Discipline of Marketing
- •7. Choose the necessary word from the box and complete the sentences given below.
- •8. Insert prepositions.
- •9. A) From the text write out the sentences with the Passive Voice. Translate them into Russian. B) Make them Active.
- •10. Read the sentences and translate them into Russian. Mind the Passive Voice.
- •11. Make the sentences Passive.
- •12. In the text find the words which describe or mean the following.
- •13. In the text find definitions of:
- •14. Answer the following questions.
- •15. Agree or disagree. Correct wrong statements.
- •16. Arrange the sentences according to the text.
- •1. Read and translate the text “The Higher Purpose of Marketing”. Text c. The Higher Purpose of Marketing
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. Insert prepositions.
- •8. Choose the correct alternative.
- •9. In the text find the words which describe or mean the following:
- •10. Answer the following questions.
- •11. Agree or disagree. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •Unit 2. The Marketing Concept
- •Text a. The Marketing Concept
- •Vocabulary on the text.
- •2. Give Russian equivalents:
- •3. Give the English equivalents:
- •7. Insert prepositions.
- •8. From the text write out different Degrees of Comparison of Adjectives or Adverbs. Translate them into Russian.
- •9. In the text find the words which describe or mean the following:
- •10. In the text find definitions of:
- •11. Answer the questions.
- •12. Agree or disagree. Correct wrong statements.
- •13. Complete the sentences:
- •14. Arrange the sentences according to the text.
- •15. Translate into English:
- •16. Speak on the following:
- •1. Read and translate the text “Marketing Concept in Practice” Text b. Marketing Concept in Practice.
- •Vocabulary on the text.
- •2. Give English equivalents.
- •3. Give Russian equivalents.
- •7. Insert prepositions.
- •8. In the text find definitions of:
- •9. From the text write out:
- •10. Answer the following questions.
- •11. Agree or disagree. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •Complete the scheme according to the text.
- •14. Say what you have learnt about a) McDonald’s as one of the enterprises using marketing concept; b) the difference between marketing concept and selling concept.
- •1. Read and translate the text “Marketing Information and Marketing Research”.
- •Marketing Information and Marketing Research
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. A) Insert prepositions. Strategic Market Planning
- •8. In the text find the words which describe or mean the following.
- •9. In the text find definitions of:
- •10. Answer the following questions.
- •11. Agree or disagree. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •13. Formulate the theme of each paragraph and make up a plan of the text.
- •14. Study the following scheme and using it and a plan speak about marketing information and marketing research. Marketing Information
- •Internal sources external sources six steps:
- •16. Summarize the information of texts a, b, and c and speak on implementation of marketing concept and the ways of getting marketing information. Unit 3. The Marketing Process
- •Read and translate the text "The Marketing Process. Strategic Marketing Analysis" Text a. The Marketing Process. Strategic Marketing Analysis
- •Vocabulary on the text.
- •2. Give Russian equivalents:
- •3. Give English equivalents:
- •6. Match the words to make a word combination.
- •7. Insert prepositions where necessary.
- •8. A) In the text find sentences with the participles. Define their forms and functions and translate the sentences into Russian.
- •9. In the text find definitions of:
- •10. Complete the sentences according to the text.
- •11. Answer the following questions.
- •12. Agree or disagree. Correct wrong statements.
- •13. Arrange the sentences according to the text.
- •14. A) Read and translate the following passage into Russian in writing.
- •15. Look through text a and ex. 14 and speak on strategic marketing analyses as a part of marketing process.
- •1. Read and translate the text "Marketing-mix Planning". Text b. Marketing-mix Planning
- •Vocabulary on the text.
- •2. Give English equivalents.
- •3. Give Russian equivalents.
- •7. Insert prepositions.
- •9. Read the sentences and translate them into Russian. Mind the Conditionals.
- •10. Change the sentences of real conditions into the sentences of unreal conditions according to the model. Translate them into Russian.
- •12. Find in the text the words which describe or mean the following.
- •13. Answer the following questions. If you have any difficulties, consult the text.
- •14. Agree or disagree. Correct wrong statements.
- •15. Arrange the sentences according to the text.
- •16. Formulate the theme of each paragraph and make up a plan of the text.
- •17. Say what you have learnt about marketing-mix planning.
- •1. Read and translate the text “a Product and Price”. Text c. A Product and Price
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents.
- •7. Insert prepositions.
- •8. Find in the text the words which describe or mean the following.
- •9. In the text find definitions of:
- •10. Answer the following questions.
- •11. Agree or disagree. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •13. Formulate the theme of each paragraph and make up a plan of the text.
- •14. Say what you have learnt about the product and its price.
- •1. Read and translate the text ”Pricing Objectives“. Text d. Pricing Objectives
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents:
- •7. Insert prepositions.
- •8. A) From the text write out sentences with the Complex Subject. Translate them into Russian.
- •13. Arrange the sentences according to the text.
- •14. Formulate the theme of each paragraph and make up a plan of the text.
- •15. Say what you have learnt about the pricing objectives.
- •1. Read and translate the text “Product Life Cycle”. Text e. Product Life Cycle
- •Vocabulary on the text.
- •2. Give Russian equivalents.
- •3. Give English equivalents:
- •7. Insert prepositions.
- •8. Complete the sentences with the vocabulary on the text:
- •9. Match the stage with its characteristic.
- •10. Answer the following questions.
- •11. Agree or disagree. Correct wrong statements.
- •12. Arrange the sentences according to the text.
- •Test yourself. Marketing
- •1. Read text 1.
- •2. Say how management helped Ford found America’s largest corporation.
- •3. Ask 10 questions to the text. Unit 2. Foundation of Modern Management
- •1. Read text 1.
- •Text 1. The Birth of Management Ideas
- •2. Answer the questions:
- •Unit 3. Management as a Matter of Fact
- •1. Read text 1. Text 1. Human Resource Management
- •2. Give definition of human resource management.
- •3. Answer the questions.
- •1. Read text 2.
- •Text 2.
- •The Scope of Management.
- •Management in Profit-Seeking Organizations
- •2. Give synonym to the word profit-seeking organization.
- •3. Speak about the difference in management of large business, small business and international management.
- •Text 3. The Nature of Organization Structure
- •Text 4. Job Design
- •Unit 4. Management Functions and Management Skills
- •1. Read text 1. Text 1. Strategic Management
- •2. Ask 10 questions to the text covering it and serving as a plan.
- •1. Read text 2. Text 2. Decision Making
- •2. Explain the difference between two types of models: rational and non-rational.
- •3. Write out advantages and disadvantages of group decision making. Comment them.
- •Text 3. Motivation
- •Leadership and the Organizational Life Cycle
- •Text 5. Leadership
- •Text 6. Controlling
- •2. From the text write out: a) five managerial challenges;
- •1. Read text 7. Text 7. Acquiring Management Skills
- •2. Agree or disagree to the following. Correct wrong statements and give your arguments.
- •3. Say: a) how people are learned by experience;
- •Make written translation of text 8.
- •Management Education in Europe
- •3. Sum up what you have learned about business schools in Europe.
- •1. Read text 2. Text 2. A Strong Customer Focus
- •2. Ask 10 questions to the text.
- •1. Read text 3. Text 3. A Marketing Orientation
- •2. Answer the questions.
- •Unit 2. The Marketing Concept
- •Text 1.
- •Is Marketing Research Important?
- •Text 2. Types of Research
- •Text 3.
- •Is Segmentation Necessary?
- •Text 4. The Process of Segmentation
- •Text 5. The Advantages of Segmentation
- •Text 6. Market Positioning
- •1. Any product or service occupy a unique position in the market by … .
- •2. Products similar in all important respects are called … because … .
- •Text 7. Why Does Re-positioning Occur?
- •Unit 3. The Marketing Process
- •Text 1. The Marketing Planning Process
- •1. Read text 2. Text 2. The Marketing Mix
- •2. Ask 10 questions to the text.
- •3. Summarize the content of the text.
- •1. Read text 3. Text 3. What Is a Product?
- •2. Speak on different types of products.
- •Text 4. The Process of New Product Development
- •1. Read text 5 and speak on the product development. Text 5. Phases of New Product Development
- •2. Compare the information of texts 4 and 5 and say which of them provides more details. Using the texts suggest your own description of new product development.
- •1. Read text 6. Text 6. A Typical Product Life Cycle
- •2. Ask 10 questions on the text.
- •1. Read text 7. Text 7. Setting the Right Price
- •2. Agree or disagree with the statements. Give your arguments.
- •1. Read text 8. Text 8. Marketing Environment
- •Marketing environment
- •2. Using the scheme speak on marketing mix and marketing environment. Glossary
- •Keys to the tests. Management.
- •Marketing
- •Список использованной литературы:
Vocabulary on the text.
abstract, v – суммировать, резюмировать, абстрагироваться
ambiguity, n – неопределенность, неясность
assist, v – помогать, содействовать
balance, v – сохранять в равновесии, уравновешивать
coherent, adj – ясный, понятный
conceptual, adj – понятийный, концептуальный
conceptualize, v – выдвигать концепцию
confusion, n – беспорядок, неразбериха
external, adj. – внешний
frame of reference – точка зрения
identify, v – определять
in nature – по сути
integrate, v – объединять
intelligence, n – быстрое понимание, интеллект
negotiate with, v – вести переговоры, договариваться
organization’s course – образ действия
persuade, v – убеждать
procedure, n – методика проведения, технологический процесс
reason, v – доказывать, аргументировать
technique, n – технический прием, метод, способ
tolerance, n – терпимость
tool, n – инструмент
withstand, v – выдержать
2. Give English equivalents.
доказывать; по сути; вести переговоры; образ действия; точка зрения; концептуальный; направлять действия подчиненных; основная деятельность; абстрагироваться; умение правильно разбираться.
3. Give Russian equivalents.
in fact; to give the position; to supervise the work of others; to get the work out; in nature; long-range forecasting; the ability to withstand; coherent; frame of reference.
4. Match the words which are close in their meaning.
1. same |
a. particular |
2. vary |
b. differ |
3. ability |
c. help |
4. specific |
d. identical |
5. assist |
e. capacity |
5. Match the words having the opposite meaning.
1. lower |
a. indefinite |
2. same |
b. upper |
3. ability |
c. obstruct |
4. specific |
d. different |
5. assist |
e. incompetence |
6. Match the words to make a word combination.
1. managerial |
a. effectively |
2. requisite |
b. hierarchy |
3. human |
c. skills |
4. management |
d. relations |
5. direct |
e. degree |
7. A) Insert prepositions.
Many people like to describe the middle manager as a kind … politician. Situated … upper- and lower-level management, this individual takes top-management directives, turns them … operational plans, and passes them on ... the lower management … action. The middle manager must have all the human skills of a politician who is trying to balance the various needs or concerns of groups … different interests. No wonder one researcher has reported that some of the things middle managers want to learn more … include (1) how to relate … people in high-level positions; (2) how to acquire communication skills … a one-to-one basis, in oral presentations, in listening, and … obtaining information; (3) how to improve their skills … sizing up employees; (4) how to use time more efficiently; (5) how to become results oriented rather than activity oriented; and (6) how to deal … organizational politics.
b) Answer the questions.
1. Why is a middle manager called a kind of politician?
2. What skills does a middle manager need mostly?
3. What are the things a middle manager must learn more about?
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