7. Insert prepositions.

1. Product refers … the offering that will be made available to customers.

2. … the case … a physical product a company will gather information … the features desired … a target market.

3. Products go … life cycles: birth, growth, maturity, and decline.

4. A product moves … its path … producer … consumer.

5. The channel … distribution … many food products includes plants, warehouses and supermarkets.

6. Promotion consists … several methods … communicating … customers.

7. Brand switchers are those who are not loyal … a specific brand and are looking … low price and good value.

8. … markets where brands are highly similar sales promotions can cause a short-term increase … sales, but little gain … market share.

9. Public relations can work … conjunction … other marketing activities.

8. Fill in the blanks with the words given bellow.

product life cycle price place to price promotion

1. There are four principal controllable factors that provide the most effective choice for the consumer, the Four P's: product, …, place and promotion.

2. Having made basic decision about its products the company must decide on how … them.

3. The … to see your product could be in dealers' showrooms or directly at the factory or in catalogues, even through telemarketing or through computer shopping services.

4. … includes all forms of marketing communication: ad­vertising, direct mail, customer service, image, special events, sales and the product or service itself.

5. The stages of the … are: introduction, growth, maturity and decline.

9. Read the sentences and translate them into Russian. Mind the Conditionals.

1. If you can’t reach your market, or it isn’t ready for you, your business will fail.

2. If you don’t have funds to hire a market research firm, you might still consider assembling a focus group of potential consumers.

3. We shall launch a new product if the market is ready.

4. If I understood the market properly, I should not fail.

5. If he was well, he could be present at the launching of the new product.

6. If the consultant had done more careful research, he would have identified the gap in the market.

7. If the market for our products expands, we will have a 20 per cent increase in turnover next year.

10. Change the sentences of real conditions into the sentences of unreal conditions according to the model. Translate them into Russian.

Model: If we promote this right, we'll get more sales.

A. If we promoted this right, we would get more sales.

B. If we had promoted this right, we would have got more sales.

1. If we are careful, we will leave behind our competitors.

2. If we phone R.D., we'll get the necessary information.

3. If we change the ingredients, we'll be ready for the price rise.

4. If the price of jam goes up, the increase will be passed on the consumer.

5. If they work hard, they won't lose any customers.

6. If we schedule the product development in time, we will be ready for the change of the demand.

7. If we don't lose the chance, the competitors' products will stay on the supermarket shelves.

11. Match the following parts of the sentences.

1. There are four controllable factors 2. They are 3. Place includes 4. Promotion is the complex thing 5. All products and services have 6. The stages of the product life cycle are

introduction, growth, maturity, decline. product, price, place, promotion. location of production and distribution. how to select and divide your market according to the type of product. that provide the most effective choice for the consumer. f)its own values to which you want to make your product appeal.