2.Фонетичні вправи:

1. Прочитайте слова на читання голосних буквосполучень: great, area, mean, cooperation, real, field, speak, mind, aim, demand, need, author, gold, look.

2. Прочитайте слова на читання приголосних буквосполучень: foreign, factor, structure, method, background, each, qualified, require, know, equipment, who.

3. Прочитайте та перекладіть текст « The Importance of Knowing a Foreign Language in the Business World ».

Growing attention towards foreign languages as the language of business interaction is deter-mined by important factors such as economic globalization, cultural and educational integration, which all result in active development of international economic relations, businesses and enter-prises. Today, the global structure of political, economic and cultural relations exists, extending beyond traditional capacities (що виходять за рамки традиційних можливостей) and connect-ing separate societies into one single system.

The development of a multicultural world and society, based on the great change of ideas af-fectting the economic, political and state areas of public life, proves that the world civilization of twenty-first century cannot have a fixed character; it must conduct a dialogе and be decentralized and intercultural. In this process, a main role in the world economy belongs to foreign language, which on the one hand, is the mean of international cooperation and mutual understanding, and on the other hand, the method of other cultures cognition.

Knowledge of a foreign language as a way of communication between cultures creates a real background for intercultural literacy forming. It is very important for business partnership at the international level in the conditions of the economic globalization process.

Professional economic education is the academic environment, where an interculturally deve-loped person is formed, in a foreign language. This type of personality possesses a certain level of lingo-cultural, socio-linguistic, socio-cultural and cross-cultural knowledge and skills that pro-vide real business interaction in the professional-oriented field of activity. Development and ac-tualization of practical knowledge and skills can occur in different types of activity, such as com-munication, research, cognitive exploration, creative activity, each directed on self-perfection and self-development.

Thus, cross-culturally developed person is an integrative and integral quality of an individual, who possesses a certain social status, professional knowledge and skills; and linguistic, speech and cultural potential. Interculturally competent personality is considered in the unity of sociable and cognitive field of activity, as well as self-actualization and self-perfection activity. These ac-tivities are directed on forming the informative reservoir about cultural, economic and political background of the studied language’s country and designing of verbal and nonverbal behaviour on comparative and comparable basis. Language culture is an integral and a substantial part of individual’s culture in general.

Recent economic and sociological researches show that for state enterprises to compete succes-

sfully with the best foreign companies, every qualified specialist should on foreign original sour-ces be aware of current events in the developed countries in the relevant areas of science and tec-hnology.( Останні економічні та соціологічні дослідження показують, що для державних підприємств, щоб успішно конкурувати з кращими зарубіжними компаніями, кожен ква-ліфікований фахівець повинен на іноземних першоджерелах бути в курсі поточних подій в розвинених країнах у відповідних галузях науки і техніки) It is no secret that today knowled-

ge of foreign language is one of the basic criteria of employment, and also serves as a highly competitive advantage (служить високо конкурентною перевагою). In addition, the value of a specialist, who can speak one or more foreign languages, shows an increase of at least 20% com-paring to those who don’t speak any foreign language at all.

World experience showed that companies don’t only need translators, but highly qualified spe-cialists, able to speak one or many foreign languages. Thus, knowledge of a foreign language now becomes one of the terms of professional competence. A specialist should regularly read literature on professional subjects in foreign languages to know about the last achievements. He or she must have reading, translation and communication skills, and should take part in inter-national conferences and events. This undoubtedly assists the increase of not only speech but also general international culture.

The teaching of foreign languages has a positive influence on the development of all mental fun-ctions of people. A foreign language enables an individual to understand that there exist other methods of expressing ideas, other thoughts and other connections, which are different from those of the native language.

Many scientists, studying the problem of foreign languages believe that when studying a foreign language, the mind’s development progresses not so much by comparing to the native language, but due to solution of constantly complicating lingo-cogitative tasks (рішення постійно усклад-нених лінгво-когнітивних завдань), containing the problematic elements related to the seman-tic content of the studying process (містять проблематичні елементи, пов'язані з семантич-

ним змістом навчального процесу.). This way, both the cognitive and communicative function

(“communicative function” is a set phrase) of one’s mind develops actively. The study of foreign language contributes to the development of important cogitative operations, such as comparison,

analysis, synthesis, and creative logics (Вивчення іноземної мови сприяє розвитку найважли-

віших розумових операцій, таких як порівняння, аналіз, синтез і творчої логіки).

The function of foreign languages as facilities of professional orientation forming obtains the primary value (функції іноземної мови як засобу формування професійної орієнтації от-римує первинне значення.). Here, the achievement of distant strategic goal (professional for-mation) will be mediated by the achievement of near tactical aims, related to mastering foreign language).

It is generally known, that the ability to communicate, which is actually the purpose of studying a foreign language, lies in the hands of the organizations of production, public relations, manage-ment and service areas. Conversational teaching assumes the organization of the teaching pro-cess as a model of conversational process. In the process of teaching, an individual studies the techniques of interaction and its operational side; masters speech etiquette, strategy and tactic of dialogic and group interaction; learns to solve different communication-based tasks, be a com-municative partner, which is one of most professionally meaningful qualities of modern specia-list (У процесі навчання індивід вивчає методи взаємодії та її оперативну сторону; покра-щує мовний етикет, стратегію і тактику діалогічної і групової взаємодії, вчиться вирішу-вати різні завдання на основі спілкування, бути комунікативним партнером, що є однією з найбільш професійно значущих якостей сучасного фахівця).

Traditionally, English is considered to be the language of international interaction. Research shows that the knowledge of English is the most important requirement for employers. However, in collaboration with different European companies it is also important to set a business contact in partners’ native languages, which include French, German, Spanish, and Italian.

Apart from the European languages, the demand for the Chinese language has grown as the al-liance with Asian companies rises annually. Equal to fluently speaking the “traditional” Europe-an languages, specialists speaking Hebrew, Portuguese and Hindi are higher valued. In recent years, the interest in Czech, Polish and Slovak has considerably grown, as well as to the langua-ges of the Scandinavia, such as Finnish, Swedish, and Norwegian.

It is possible to make the conclusion (зробити висновок) that forming multicultural or multi-lingual competencies in international business communication is related to the goals and tasks of business education, orienting the present-day personality on modern international economic practice. Simultaneous study of foreign language and culture of the target country is necessary for interculturally competent personality formation.

Understanding of business education as modern direction in the system of higher economic education requires the search of the new approaches to teaching a foreign language as means of international business interaction of future businessmen.

4. Дайте відповіді на питання: 1. What is growing attention towards foreign languages as the language of business interaction determined by?

2. Why does the role in the world economy belong to foreign language?

3. What creates a real background for intercultural literacy forming?

4. What do recent economic and sociological researches show?

5. What did world experience show?

5. Прочитайте та перекладіть інтернаціоналізми: factor, culture, economic, partner, professional, academic, communication, creative activity.

6. До якої частини мови належать наведені нижче складні слова? civilization, knowledge, social, direct, form, background, language, Hebrew, Finnish, he.

7. Складіть антонімічні пари: separate, modern, old, native, on the other hand, foreign, to form, on the one hand, to reform, developed, decrease, developing, increase, literacy, unite, illiteracy.

8. Складіть синонімічні пари: solve, union, alliance, decide, require, influence, need, to master, basic, main, connect, profession, unite, occupation, affect, present-day, to improve, modern.